How to advertise on Mercado Libre with Mercado Ads?
Posted: Tue Jan 07, 2025 6:27 am
Returning to the central theme of this article: how to advertise on Mercado Libre ? The protagonist, without a doubt, is the Mercado Ads tool .
According to Mercado Libre statistics, publications promoted through Products Ads generate 20% more sales.
Manage your Mercado Libre Product Ads campaigns
But what is Products Ads ? It is an ad manager. This advertising solution, integrated with Mercado Libre, is designed to give your products greater visibility and to allow users to interact with them.
In addition, this manager allows you to set the amount of china phone data money you want to invest in digital advertising and monitor the performance of each of your ads thanks to the statistics option.
Requirements for using Products Ads
To start using Products Ads for your business, you must meet the following requirements:
Have a yellow reputation or higher.
Have been registered on Mercado Libre for more than 7 days.
Have at least 20 sales.
Do not have overdue invoices on Mercado Libre.
Create a good advertising strategy
Before creating a campaign in Products Ads , take these indicators into account:
Establish what your investment objectives are.
Define which products have the greatest opportunity to increase their sales.
Analyze your posts to multiply your earnings.
Once you have these points clear, you can start creating your ads. A good strategy is to have your Product Ads campaigns active for at least 30 days.
Remember that Mercado Libre is open 24 hours a day, so we recommend that you define what your star products are and how much you are going to invest to reach more consumers.
How to choose the right products to promote?
To advertise a product on this marketplace with Products Ads, keep this infallible rule in mind: choose those products that have a good organic performance . For example, those that generate 80% of sales.
So, the hard work will be done by Mercado Ads : boosting the visibility, sales and profits of this product, by displaying the ads in strategic locations on the platform.
On the other hand, it is important to note that each item has a profit and a profit margin. This is known as ACOS , the relationship between advertising expenses and advertising revenue.
This metric should be constantly monitored to evaluate the performance of your advertising campaigns. In other cases, the platform itself will suggest the best items to promote.
According to Mercado Libre statistics, publications promoted through Products Ads generate 20% more sales.
Manage your Mercado Libre Product Ads campaigns
But what is Products Ads ? It is an ad manager. This advertising solution, integrated with Mercado Libre, is designed to give your products greater visibility and to allow users to interact with them.
In addition, this manager allows you to set the amount of china phone data money you want to invest in digital advertising and monitor the performance of each of your ads thanks to the statistics option.
Requirements for using Products Ads
To start using Products Ads for your business, you must meet the following requirements:
Have a yellow reputation or higher.
Have been registered on Mercado Libre for more than 7 days.
Have at least 20 sales.
Do not have overdue invoices on Mercado Libre.
Create a good advertising strategy
Before creating a campaign in Products Ads , take these indicators into account:
Establish what your investment objectives are.
Define which products have the greatest opportunity to increase their sales.
Analyze your posts to multiply your earnings.
Once you have these points clear, you can start creating your ads. A good strategy is to have your Product Ads campaigns active for at least 30 days.
Remember that Mercado Libre is open 24 hours a day, so we recommend that you define what your star products are and how much you are going to invest to reach more consumers.
How to choose the right products to promote?
To advertise a product on this marketplace with Products Ads, keep this infallible rule in mind: choose those products that have a good organic performance . For example, those that generate 80% of sales.
So, the hard work will be done by Mercado Ads : boosting the visibility, sales and profits of this product, by displaying the ads in strategic locations on the platform.
On the other hand, it is important to note that each item has a profit and a profit margin. This is known as ACOS , the relationship between advertising expenses and advertising revenue.
This metric should be constantly monitored to evaluate the performance of your advertising campaigns. In other cases, the platform itself will suggest the best items to promote.