3 stages, 3 aspects to gradually realize digitalization
Posted: Tue Jan 07, 2025 7:10 am
What does digital transformation mean? What aspects are included?
The definition of digital transformation is "improving the business model and type of business through digitalization." Specifically, there are three aspects that digital transformation can "transform": "internal processes", "business models", and "organizational culture". Before introducing in depth how to transform these three aspects, let's first take a look at the business impact that enterprise digital transformation can bring.
Digital transformation trends: consumer-centric (C2B)
The trend of digital transformation actually follows the trend of malaysia whatsapp phone number business development.
"Technology comes from human nature." In other words, digital technology is ultimately just a tool to serve people and meet the needs of enterprises. In recent years, the industry's hottest " new retail ", " D2C ", or " OMO " have all pointed out consumer-centered business trends. Therefore, the core of digital transformation is to digitally transform enterprises into consumer-centered internal processes, business models, and organizational structures .
In the past, brands usually used the "funnel model" to understand the consumer journey. Nowadays, some brands are beginning to use the "flywheel model" to reach consumers. The flywheel puts consumers at the center, and on the periphery are three departments or three functions facing consumers: "Sales", "Marketing", and "Service". This shows that companies adjust the way the organization understands consumers from the inside out, and actually affects the contact points between consumers and brands.
The definition of digital transformation is "improving the business model and type of business through digitalization." Specifically, there are three aspects that digital transformation can "transform": "internal processes", "business models", and "organizational culture". Before introducing in depth how to transform these three aspects, let's first take a look at the business impact that enterprise digital transformation can bring.
Digital transformation trends: consumer-centric (C2B)
The trend of digital transformation actually follows the trend of malaysia whatsapp phone number business development.
"Technology comes from human nature." In other words, digital technology is ultimately just a tool to serve people and meet the needs of enterprises. In recent years, the industry's hottest " new retail ", " D2C ", or " OMO " have all pointed out consumer-centered business trends. Therefore, the core of digital transformation is to digitally transform enterprises into consumer-centered internal processes, business models, and organizational structures .
In the past, brands usually used the "funnel model" to understand the consumer journey. Nowadays, some brands are beginning to use the "flywheel model" to reach consumers. The flywheel puts consumers at the center, and on the periphery are three departments or three functions facing consumers: "Sales", "Marketing", and "Service". This shows that companies adjust the way the organization understands consumers from the inside out, and actually affects the contact points between consumers and brands.