The impact of (outdated) gender clichés in digital advertising
Posted: Tue Jan 07, 2025 7:24 am
Despite being hackneyed in most cases, gender clichés continue to cling like ticks to advertising (including advertising that operates in the digital sphere).
But what is the impact of stereotypes in the digital advertising universe ? To adequately answer this question, the digital advertising platform Choozle has produced a report that brings to light some extremely interesting conclusions.
36% of consumers say they connect better with digital ads when they deliberately shatter gender stereotypes. And not only that. 25% say they are more likely to buy products and services from brands that “shatter” gender stereotypes.
It is also worth noting that 60% of consumers agree that typography and colour in digital advertising actively promote gender stereotypes. In reality, only 13% deny the impact of typography and colour on gender stereotypes.
37% of consumers believe that the advertising industry has a great responsibility in ukraine phone number abandoning the often outdated gender clichés in digital advertising. However, 27% exonerate the advertising industry of this responsibility.
Despite how poisonous gender stereotypes can sometimes be, 55% of consumers admit that they sometimes prefer to buy products designed specifically for their gender.
But what is the impact of stereotypes in the digital advertising universe ? To adequately answer this question, the digital advertising platform Choozle has produced a report that brings to light some extremely interesting conclusions.
36% of consumers say they connect better with digital ads when they deliberately shatter gender stereotypes. And not only that. 25% say they are more likely to buy products and services from brands that “shatter” gender stereotypes.
It is also worth noting that 60% of consumers agree that typography and colour in digital advertising actively promote gender stereotypes. In reality, only 13% deny the impact of typography and colour on gender stereotypes.
37% of consumers believe that the advertising industry has a great responsibility in ukraine phone number abandoning the often outdated gender clichés in digital advertising. However, 27% exonerate the advertising industry of this responsibility.
Despite how poisonous gender stereotypes can sometimes be, 55% of consumers admit that they sometimes prefer to buy products designed specifically for their gender.