One of the main factors that influence whether a visitor to your store becomes a buyer is the loading speed of your website . Many times we focus solely and exclusively on the design of the website and we don't realize that perhaps because of this we are slowing down our page more than allowed.
According to a Google study , for every 20 seconds that your website takes to load, you will be losing 20% of your visitors. What's more, if your website takes more than 3 seconds, it is very likely that most of your visitors will end up leaving before even adding their product to the shopping cart.
People want fast pages , they are not willing to wait for you to give them information if they know they can get it on another page much faster. And not only do people demand fast sites, Google does too and we could say that it penalizes with worse positions those pages that take longer than they should to load.
To have a fast page, it can be very helpful to install a cache plugin, optimizuruguay phone number your images well in size and weight before uploading them and, of course, have a good hosting. At Raiola Networks, for example, they are experts in offering hosting plans optimized for various platforms with specific rules for each one of them. You can get fast hosting for very little thanks to this coupon from Raiola Networks with which you will save 20% on your contract.
Images with people
Another aspect that helps your product listings convert better is the images. People are tired of always seeing the same product images, the ones offered by the brand by default. If you are able to create your own photos and include people using the product you want to sell, even better.
This requires more effort and investment than a simple hosting or caching plugin, but if you can afford it it will definitely give an extra boost to your product sales.
Customer Reviews
Another fundamental factor that gives a lot of credibility to your online store is to include real comments from people who have already bought and tried your product.
People like to see what other people who have already bought it think and what opinion they have of the product. If you manage to get positive reviews of the item you want to sell, you will notice a considerable increase in sales of the same.
Free shipping costs
This is an option that is not valid for all businesses, since depending on the profit margin you have, you can apply it or not. If you can afford it, try it and you will see how you sell much more. People like the word FREE . In addition, they do not like to get the idea that they are going to pay a price for a product and then, when they are going to finalize the purchase and pay for the product, see how the price is suddenly increased with the shipping costs.
Sometimes it is better to slightly increase the price of the item and offer free shipping than to charge extra for shipping.
Check out on one page
Finally, the simpler the step of entering personal data and paying, the more successful sales will be.