By Alberto Gonzalez
Marketing4eCommerce Editor
Managing a digital marketing agency is a daily challenge for many professionals in the sector. Common tasks include coordinating teams, managing accounts, managing clients, coordinating logistics or staying up to date with new trends. Many agencies also face the additional challenge of internationalizing their business.
A case that is close to home and that will serve as an example is that of Smartup, a digital agency founded in Spain 15 years ago, but operating in Mexico for 10 years. From its base in Mexico, Smartup has managed to successfully expand its operations throughout Latin America.
David Ruiz and Iván Palomera , partners at Smartup cayman islands number data highlight that internationalizing a digital agency " goes far beyond opening an office with your logo in another city and adapting strategies conceived in Spain ."
Why choose internationalization?
The first step towards internationalisation, according to Ruiz, is to reflect on the need for a digital agency to expand internationally. “ At Smartup we specialise in data-driven growth, a highly variable market with changes in the consumer, new technologies, innovative strategies and different tools ,” says Ruiz.
Palomera adds that, in such a dynamic sector, internationalization becomes a strategy to balance markets, take advantage of opportunities and diversify risks .