Spotify creates self-service platform for advertisers
Posted: Tue Jan 07, 2025 8:49 am
Advertising is one of the most important funding methods for Spotify, so it's no surprise that the music service wanted to launch its own advertising platform: Spotify Ad Studio .
The app itself announced this new service on its blog on September 20. For the time being, the platform will only be available in beta in the United States .
According to the music service itself, Spotify Ad Studio "will make it easier for marketers to reach the right consumers , at the right time."
Advertisers who have never created an ad of this nature need not worry. The platform works with an intuitive interface that allows you to create your ad step by step .
First, the platform asks users to upload their ad script and choose a argentina phone number background for it. Then, it asks the user to choose the target audience for this ad. To do this, the advertiser must select their audience by age, gender, location, activity and, in the case of Spotify, also by musical tastes.
Finally, Spotify Ad Studio allows users to specify the budget they want to allocate to their campaign, as well as its duration . In this way, a specialized service is established for each of the advertisers.
Once all these parameters have been established, the music service progressively updates the ad results so that the advertiser can see how the audience is responding.
Spotify’s chief sales officer, Brian Benedik, said the new platform is “an incredible opportunity for advertisers to build a one-to-one relationship with our listeners.”
In addition, to test whether the platform can deliver good results for advertisers, Spotify has conducted an experimental test for the University of Denver and for the National Show 2 program.
The University of Denver wanted to reach younger listeners who were interested in online education, while National Show 2 wanted to promote upcoming concert dates in local markets.
Spotify has also shown with its new platform that people not only listen to these ads, but also remember them . A study by Nielsen has revealed that this type of advertising produces 24% more impact than traditional spots.
The app itself announced this new service on its blog on September 20. For the time being, the platform will only be available in beta in the United States .
According to the music service itself, Spotify Ad Studio "will make it easier for marketers to reach the right consumers , at the right time."
Advertisers who have never created an ad of this nature need not worry. The platform works with an intuitive interface that allows you to create your ad step by step .
First, the platform asks users to upload their ad script and choose a argentina phone number background for it. Then, it asks the user to choose the target audience for this ad. To do this, the advertiser must select their audience by age, gender, location, activity and, in the case of Spotify, also by musical tastes.
Finally, Spotify Ad Studio allows users to specify the budget they want to allocate to their campaign, as well as its duration . In this way, a specialized service is established for each of the advertisers.
Once all these parameters have been established, the music service progressively updates the ad results so that the advertiser can see how the audience is responding.
Spotify’s chief sales officer, Brian Benedik, said the new platform is “an incredible opportunity for advertisers to build a one-to-one relationship with our listeners.”
In addition, to test whether the platform can deliver good results for advertisers, Spotify has conducted an experimental test for the University of Denver and for the National Show 2 program.
The University of Denver wanted to reach younger listeners who were interested in online education, while National Show 2 wanted to promote upcoming concert dates in local markets.
Spotify has also shown with its new platform that people not only listen to these ads, but also remember them . A study by Nielsen has revealed that this type of advertising produces 24% more impact than traditional spots.