This is not Meta's first step to comply with the DSA
Posted: Tue Jan 07, 2025 9:02 am
In the meantime, advertisers will be able to continue running personalized advertising campaigns in Europe to reach those who opt in to continue receiving a free, ad-supported online service. Going forward, we will continue to invest to build new tools that preserve the value that both people and businesses get from personalized advertising, while empowering users to control their advertising experience on our platforms. Ad-free opt-in will be available to people aged 18 and over , and we continue to explore how to provide teens with a useful and responsible advertising experience given this evolving regulatory landscape . ”
In August, the company had already begun to introduce czech republic number data measures aimed at adapting to the DSA. It announced the creation of an off button that would allow users to choose not to receive personalized content recommendations generated by AI algorithms and instead enjoy an alternative feed based on other metrics such as local popularity or even determined by chronological order.
A novelty that was reminiscent of the proposal presented by TikTok weeks earlier, also to comply with the new European regulations. The Chinese social network announced that it would give its users the possibility to choose whether they wanted to see personalized content or not on the platform.
In August, the company had already begun to introduce czech republic number data measures aimed at adapting to the DSA. It announced the creation of an off button that would allow users to choose not to receive personalized content recommendations generated by AI algorithms and instead enjoy an alternative feed based on other metrics such as local popularity or even determined by chronological order.
A novelty that was reminiscent of the proposal presented by TikTok weeks earlier, also to comply with the new European regulations. The Chinese social network announced that it would give its users the possibility to choose whether they wanted to see personalized content or not on the platform.