If you are an entrepreneur and you already have your brand's website, you are on the right track. However, your work does not end there. The next step is to optimize it in order to get new potential clients. But how can you do it? With digital tools like Hotjar that have a free and paid version.
In the digital age, there is a lot of talk about how to get to know your audience in depth in order to create a product that solves their pain points . But this is not about developing a random strategy plan, much less about “reading the customer’s mind.”
Digital marketing tools like Hotjar will be your great allies in this process. They are resources that provide you with valuable data to collect and analyze, in order to make viable decisions for your project.
However, before making any decision, it is important to estonia phone data evaluate the performance of your website by answering the following questions: Does it generate new leads ? Does it improve the user experience? Do you know which content is least visited? Where do users click most?
If you are interested in improving your Tiendanube digital strategy with the help of Hotjar, we invite you to continue reading this article!
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What is Hotjar?
Hotjar is a digital data analysis tool that allows you to understand and evaluate the behavior of users within your website . In other words, it makes it easier to understand all the interactions that take place on each page, section, product or form.
Not for nothing is Hotjar one of the most used online platforms by UI/UX designers, digital marketing teams and digital project managers, as well as by product managers and marketers today.
In short, heat maps, form analysis, user movement recordings and conversion funnels are the strong points of this tool. It allows you to trace the actions carried out by a user each time they visit your website .
How does Hotjar work?
If you've made it to this point, you might be asking yourself the million-dollar question: do I need to include Hotjar in my digital toolkit? The answer is yes! Understanding and knowing how Hotjar works is essential to getting new customers and making money through your digital business , one of the most significant goals for an entrepreneur.
First of all, your website must be configured or connected to Hotjar. You can do this from its official online platform. That is, you don't need to download an app or program to access its features.
In addition, Hotjar has a plugin adaptable to WordPress and you will only have to install the tracking code on the site .
Hotjar: What is it for?
There are many factors that influence a user's behavior when they enter a website. In this sense, Hotjar helps to identify areas for improvement on a website . For example, if a user logs out or abandons a session halfway through the website, it may be because the content is not well structured.
This could be one of the reasons why your potential customers do not complete the tour and make the purchase. In that case, the recommendation would be to reorganize said content taking into account the results of this online tool.
Below we present the features and functionalities of Hotjar that will help you detect and solve problems on your website.