Bilbao's metro is going digital thanks to JCDecaux
Posted: Tue Jan 07, 2025 10:04 am
Light. Dynamism. Colour. Digital signage takes centre stage in Bilbao thanks to JCDecaux.
The outdoor advertising company has presented its new digitalisation project for its media in the city's metro at the Azkuna centre.
Indautxu, Moyua, Casco Viejo, Abando, San Mamés, Santutxu, Deusto, Sarriko, Barakaldo and Gurutzeta Cruces are the stations that will have digitalized screens.
In total, 80 screens in 10 locations that concentrate more than 50% of the annual traffic of Metro Bilbao, a high coverage in an enveloping space that increases the quality of the impact and the effectiveness of the communication.
The commitment to more flexible marketing, which allows advertisers to optimise benin phone number their outdoor media purchases by segmenting spaces based on their needs, together with the creation of digitally dominated spaces with eight synchronised screens, has marked the JCDecaux project.
Each platform has 8 screens facing each other, 4 on each side , to achieve a unique visual effect full of creative possibilities that advertisers and brands have been able to see in situ at the end of the presentation.
Carlos Barón , General Manager of JCDecaux, and Eneko Arruebarrena , Managing Director of Metro Bilbao, have inaugurated the new digital supports at Indautxu station. A technological display for creativity that opens the door to an infinite number of ways to communicate.
The outdoor advertising company has presented its new digitalisation project for its media in the city's metro at the Azkuna centre.
Indautxu, Moyua, Casco Viejo, Abando, San Mamés, Santutxu, Deusto, Sarriko, Barakaldo and Gurutzeta Cruces are the stations that will have digitalized screens.
In total, 80 screens in 10 locations that concentrate more than 50% of the annual traffic of Metro Bilbao, a high coverage in an enveloping space that increases the quality of the impact and the effectiveness of the communication.
The commitment to more flexible marketing, which allows advertisers to optimise benin phone number their outdoor media purchases by segmenting spaces based on their needs, together with the creation of digitally dominated spaces with eight synchronised screens, has marked the JCDecaux project.
Each platform has 8 screens facing each other, 4 on each side , to achieve a unique visual effect full of creative possibilities that advertisers and brands have been able to see in situ at the end of the presentation.
Carlos Barón , General Manager of JCDecaux, and Eneko Arruebarrena , Managing Director of Metro Bilbao, have inaugurated the new digital supports at Indautxu station. A technological display for creativity that opens the door to an infinite number of ways to communicate.