How to advertise seasonal products? SMS marketing is instant
Posted: Wed Jan 08, 2025 4:26 am
As seasons and weather change, so does the demand for many commodities. For example: raincoats, umbrellas, waterproof shoes, etc. The sales of rainproof products always increase greatly when the weather is bad. However, in order to successfully expose your products at such an unexpected moment, marketing methods become very important. In this regard, SMS is a very effective tool. Through attractive copywriting and vivid pictures, information is delivered to consumers in real time, increasing the exposure of "seasonal products" and thereby promoting sales growth.
Seize the moment: the key to marketing
First of all, marketing of seasonal products requires careful timing of sending text messages. Generally speaking, when the weather is bad, people's demand for corresponding products will increase rapidly. At this time, you can quickly remind consumers through text messages so that they can know your product information when their demand is strongest. For example, when the weather forecast shows that heavy rain is coming in the next few days, a text message can be sent a few days ago to remind consumers that they should prepare the corresponding rain gear, so that they have sufficient time to purchase.
The Art of Copywriting: Evoking Resonance
Next, the presentation of the content of the newsletter copy is also very important. Due to the word limit, the content of the newsletter needs to be concise and powerful so that consumers can quickly understand and resonate with it. You can use some interesting current terms, or directly point out the practical value and advantages of the bahrain whatsapp phone number product, so that consumers will have the impulse to buy when reading the text message. For example: "There will be heavy rain in the northern region the day after tomorrow. Are you still wearing shoes that will get flooded every rainy day? Come to Daquan to buy your functional waterproof shoes! You don't have to worry about commuting or traveling in the rain. You can also stay comfortable and dry.” Such copywriting not only reminds consumers of the upcoming weather conditions, but also highlights the advantages of the product itself.
Visual appeal: vividly presented with pictures and texts
In addition to text, beautiful pictures and layout are also key to attracting consumers. You can add some vivid and interesting pictures to show the appearance and function of the product, so that consumers can see the characteristics of the product at a glance. At the same time, the layout should be clear and concise to avoid being too complicated, so that consumers can quickly absorb the information when reading.
Seize the moment: the key to marketing
First of all, marketing of seasonal products requires careful timing of sending text messages. Generally speaking, when the weather is bad, people's demand for corresponding products will increase rapidly. At this time, you can quickly remind consumers through text messages so that they can know your product information when their demand is strongest. For example, when the weather forecast shows that heavy rain is coming in the next few days, a text message can be sent a few days ago to remind consumers that they should prepare the corresponding rain gear, so that they have sufficient time to purchase.
The Art of Copywriting: Evoking Resonance
Next, the presentation of the content of the newsletter copy is also very important. Due to the word limit, the content of the newsletter needs to be concise and powerful so that consumers can quickly understand and resonate with it. You can use some interesting current terms, or directly point out the practical value and advantages of the bahrain whatsapp phone number product, so that consumers will have the impulse to buy when reading the text message. For example: "There will be heavy rain in the northern region the day after tomorrow. Are you still wearing shoes that will get flooded every rainy day? Come to Daquan to buy your functional waterproof shoes! You don't have to worry about commuting or traveling in the rain. You can also stay comfortable and dry.” Such copywriting not only reminds consumers of the upcoming weather conditions, but also highlights the advantages of the product itself.
Visual appeal: vividly presented with pictures and texts
In addition to text, beautiful pictures and layout are also key to attracting consumers. You can add some vivid and interesting pictures to show the appearance and function of the product, so that consumers can see the characteristics of the product at a glance. At the same time, the layout should be clear and concise to avoid being too complicated, so that consumers can quickly absorb the information when reading.