Yandex.Direct moderation: what to pay attention to
Posted: Sun Jan 12, 2025 5:45 am
What can and cannot be advertised in Yandex.Direct
Before creating ads and launching campaigns, it is important ig database to understand which products and services can be advertised and what is prohibited. Yandex.Direct has strict rules that help maintain the quality and safety of advertising content on the platform.
Allowed Topics
The list of goods and services permitted for advertising includes:
1. Consumer goods and services: This includes clothing, household appliances, cosmetics and food products. The main thing is that the goods are legal and comply with all regulatory requirements. For example, cosmetics must be certified, and clothing must have the necessary quality markings.
2. Education and training: Courses, trainings, online schools and educational institutions. Such ads are popular, especially if you offer unique educational programs or specialized training.
3. Entertainment: Cinemas, theatres, sporting events and other forms of leisure. These can be one-off events, regular events or memberships to clubs and studios.
4. Medicine and Health: Clinics, pharmacies, medical services and goods, if they have all the necessary licenses and confirmations. Advertising of medical services must meet strict requirements and have confirmations from regulatory authorities.
Prohibited and restricted topics
Products and services that cannot be advertised in Yandex.Direct include:
1. Illegal goods and services: This concerns weapons, drugs, counterfeit documents and other products prohibited by law. Yandex.Direct strictly controls such materials and does not allow them to be shown.
2. Unfair offers: Fraud, pyramid schemes, get-rich-quick schemes. These schemes can not only harm users, but also undermine trust in your brand.
3. Tobacco products and electronic cigarettes: In Russia and many other countries, advertising of such products is restricted or prohibited. Even if tobacco products are legal, their advertising may be subject to strict restrictions.
4. Alcoholic Beverages: Advertising of alcohol is also restricted or prohibited depending on local laws. It is important to monitor local laws and regulations.
5. Adult content: Includes pornographic products and services for adults. Such advertising is unacceptable on most platforms, including Yandex.Direct.
6. Products with medical or therapeutic claims: Advertising of such products requires strict compliance with legal requirements and evidence of effectiveness. It is important to have all the necessary certificates and approvals.
Content requirements
To successfully pass moderation, your advertisement must meet the following requirements:
1. Legal Compliance: All advertising materials must be legal and comply with the regulations of the country in which they will be displayed. This may include licenses, certificates and other permits.
2. Truthfulness and transparency: Advertising should not mislead users, all claims should be substantiated. For example, promises of quick results or free services should be supported by appropriate evidence.
3. Content safety: Ads must not contain shocking, aggressive or obscene materials. Content must be neutral and not cause negative emotions in users.
How to pass moderation in Yandex.Direct the first time
Successfully passing moderation in Yandex.Direct requires careful preparation and understanding of all platform requirements. Here are a few steps that will help you do it without errors:
Preparation of advertising materials
1. Legal compliance check: Make sure your products and services are legal and do not fall into any prohibited content categories. This may include checking licenses, certificates, and other documents that confirm the legality of your products.
2. High-quality images and texts: Use high-quality images and well-written texts. Ads should be informative and attractive, but not misleading. Good text and visual content are the key to successfully passing moderation.
3. Uniqueness and Relevance: Your ads should be unique and relevant to the content of the landing page. Use keywords that accurately describe the products or services offered. This will help improve the relevance and quality of your ad campaigns.
Setting up an advertising campaign
1. Select the right categories: When setting up your campaign, carefully select the categories and subcategories that best describe your product. Choosing the wrong category may result in your ad being rejected.
2. Indicate licenses and certifications: If your product or service requires a license or certification, be sure to indicate this in the ad and on the landing page. This helps to confirm the legitimacy of your offer and increase trust with moderators.
3. Clarifying the terms of promotions and discounts: If the ad mentions promotions, discounts or special offers, describe their terms in detail to avoid confusion. Clear and transparent terms increase customer trust and ensure successful moderation.
Checking and testing
1. Ad quality control: Before sending for moderation, check all ads for compliance with Yandex.Direct rules. You can use automated tools to check grammar and text uniqueness. This will help identify and correct possible errors before sending for moderation.
2. Test Campaign: Running a test ad campaign on a small budget can help you identify and fix bugs before you invest large amounts. This is especially useful for new campaigns or new types of products and services.
Common Mistakes and How to Avoid Them
1. False Claims: Claims that are not supported by facts can lead to your ad being rejected. Always use factual information. For example, claims of instant weight loss without dieting or exercise can be perceived as false.
2. Mismatch between landing page and ad: The landing page should match the ad content. Make sure that the user lands on the page that is described in the ad. An incorrect landing page can cause user dissatisfaction and complaints.
3. Copyright Violation: Using someone else's images, text or logos without permission may result in blocking. Always use original materials or obtain appropriate permissions.
Conclusion
Passing moderation in Yandex.Direct is an important step in launching a successful advertising campaign. Understanding what can and cannot be advertised, as well as following the recommendations for preparing and checking advertising materials, will help you avoid rejections and quickly pass moderation. Attentive attention to detail and compliance with all rules will ensure high efficiency of your advertising efforts. Successfully passed moderation will allow you to use the advertising platform's capabilities as efficiently as possible, achieving your goals and attracting new customers.
Before creating ads and launching campaigns, it is important ig database to understand which products and services can be advertised and what is prohibited. Yandex.Direct has strict rules that help maintain the quality and safety of advertising content on the platform.
Allowed Topics
The list of goods and services permitted for advertising includes:
1. Consumer goods and services: This includes clothing, household appliances, cosmetics and food products. The main thing is that the goods are legal and comply with all regulatory requirements. For example, cosmetics must be certified, and clothing must have the necessary quality markings.
2. Education and training: Courses, trainings, online schools and educational institutions. Such ads are popular, especially if you offer unique educational programs or specialized training.
3. Entertainment: Cinemas, theatres, sporting events and other forms of leisure. These can be one-off events, regular events or memberships to clubs and studios.
4. Medicine and Health: Clinics, pharmacies, medical services and goods, if they have all the necessary licenses and confirmations. Advertising of medical services must meet strict requirements and have confirmations from regulatory authorities.
Prohibited and restricted topics
Products and services that cannot be advertised in Yandex.Direct include:
1. Illegal goods and services: This concerns weapons, drugs, counterfeit documents and other products prohibited by law. Yandex.Direct strictly controls such materials and does not allow them to be shown.
2. Unfair offers: Fraud, pyramid schemes, get-rich-quick schemes. These schemes can not only harm users, but also undermine trust in your brand.
3. Tobacco products and electronic cigarettes: In Russia and many other countries, advertising of such products is restricted or prohibited. Even if tobacco products are legal, their advertising may be subject to strict restrictions.
4. Alcoholic Beverages: Advertising of alcohol is also restricted or prohibited depending on local laws. It is important to monitor local laws and regulations.
5. Adult content: Includes pornographic products and services for adults. Such advertising is unacceptable on most platforms, including Yandex.Direct.
6. Products with medical or therapeutic claims: Advertising of such products requires strict compliance with legal requirements and evidence of effectiveness. It is important to have all the necessary certificates and approvals.
Content requirements
To successfully pass moderation, your advertisement must meet the following requirements:
1. Legal Compliance: All advertising materials must be legal and comply with the regulations of the country in which they will be displayed. This may include licenses, certificates and other permits.
2. Truthfulness and transparency: Advertising should not mislead users, all claims should be substantiated. For example, promises of quick results or free services should be supported by appropriate evidence.
3. Content safety: Ads must not contain shocking, aggressive or obscene materials. Content must be neutral and not cause negative emotions in users.
How to pass moderation in Yandex.Direct the first time
Successfully passing moderation in Yandex.Direct requires careful preparation and understanding of all platform requirements. Here are a few steps that will help you do it without errors:
Preparation of advertising materials
1. Legal compliance check: Make sure your products and services are legal and do not fall into any prohibited content categories. This may include checking licenses, certificates, and other documents that confirm the legality of your products.
2. High-quality images and texts: Use high-quality images and well-written texts. Ads should be informative and attractive, but not misleading. Good text and visual content are the key to successfully passing moderation.
3. Uniqueness and Relevance: Your ads should be unique and relevant to the content of the landing page. Use keywords that accurately describe the products or services offered. This will help improve the relevance and quality of your ad campaigns.
Setting up an advertising campaign
1. Select the right categories: When setting up your campaign, carefully select the categories and subcategories that best describe your product. Choosing the wrong category may result in your ad being rejected.
2. Indicate licenses and certifications: If your product or service requires a license or certification, be sure to indicate this in the ad and on the landing page. This helps to confirm the legitimacy of your offer and increase trust with moderators.
3. Clarifying the terms of promotions and discounts: If the ad mentions promotions, discounts or special offers, describe their terms in detail to avoid confusion. Clear and transparent terms increase customer trust and ensure successful moderation.
Checking and testing
1. Ad quality control: Before sending for moderation, check all ads for compliance with Yandex.Direct rules. You can use automated tools to check grammar and text uniqueness. This will help identify and correct possible errors before sending for moderation.
2. Test Campaign: Running a test ad campaign on a small budget can help you identify and fix bugs before you invest large amounts. This is especially useful for new campaigns or new types of products and services.
Common Mistakes and How to Avoid Them
1. False Claims: Claims that are not supported by facts can lead to your ad being rejected. Always use factual information. For example, claims of instant weight loss without dieting or exercise can be perceived as false.
2. Mismatch between landing page and ad: The landing page should match the ad content. Make sure that the user lands on the page that is described in the ad. An incorrect landing page can cause user dissatisfaction and complaints.
3. Copyright Violation: Using someone else's images, text or logos without permission may result in blocking. Always use original materials or obtain appropriate permissions.
Conclusion
Passing moderation in Yandex.Direct is an important step in launching a successful advertising campaign. Understanding what can and cannot be advertised, as well as following the recommendations for preparing and checking advertising materials, will help you avoid rejections and quickly pass moderation. Attentive attention to detail and compliance with all rules will ensure high efficiency of your advertising efforts. Successfully passed moderation will allow you to use the advertising platform's capabilities as efficiently as possible, achieving your goals and attracting new customers.