9 Important Questions About Creating Product Benefits
Posted: Sat Dec 21, 2024 3:36 am
How to find the advantages of a product?
It is necessary to show your target audience what you do best and why they should buy your product. Brand positioning will help with this, securing it in the minds of customers. This way, people will iraq whatsapp number choose purchases based on the advantages of your company's product over competitors' analogues.
Let's give an example. Not long ago, three companies were leaders in the mobile operator market: MTS, Beeline, and Megafon. Each of them presented itself in its own way. MTS said that it was one step ahead of everyone. Beeline played on brightness and creativity. Megafon presented its convenient opportunities for business.
At the end of the 2000s, the Tele2 operator entered the communications market with cheap tariffs available to any audience. This advantage played into their hands, and the brand quickly gained popularity. Then the company revised its promotion tactics. Without raising prices, it switched to Lifestyle, which is in harmony with the style of young people.
The product is unique and one of a kind. Is that an advantage?
Absolutely, because the brand has a monopoly in a specific market niche. This is a “blue ocean strategy” – developing a unique selling proposition instead of fierce competition in an overcrowded and unprofitable market niche (red ocean). All this is difficult, but doable.
It is necessary to show your target audience what you do best and why they should buy your product. Brand positioning will help with this, securing it in the minds of customers. This way, people will iraq whatsapp number choose purchases based on the advantages of your company's product over competitors' analogues.
Let's give an example. Not long ago, three companies were leaders in the mobile operator market: MTS, Beeline, and Megafon. Each of them presented itself in its own way. MTS said that it was one step ahead of everyone. Beeline played on brightness and creativity. Megafon presented its convenient opportunities for business.
At the end of the 2000s, the Tele2 operator entered the communications market with cheap tariffs available to any audience. This advantage played into their hands, and the brand quickly gained popularity. Then the company revised its promotion tactics. Without raising prices, it switched to Lifestyle, which is in harmony with the style of young people.
The product is unique and one of a kind. Is that an advantage?
Absolutely, because the brand has a monopoly in a specific market niche. This is a “blue ocean strategy” – developing a unique selling proposition instead of fierce competition in an overcrowded and unprofitable market niche (red ocean). All this is difficult, but doable.