example of the Law of Closure in the laws of gestalt
Posted: Wed Jan 15, 2025 6:27 am
Using consistent corporate colors or patterns in your list of real mobile phone numbers emails and ads reinforces brand recognition. Plus, when users perceive similarity between elements, it's easier for them to understand the structure of the content.
Practical application:
Use the same colors and font styles in all elements of your email marketing campaigns.
Create visual consistency that facilitates user navigation and reinforces your brand identity.
example of Law of Similarity
Closing law
The law of closure suggests that the human brain tends to complete incomplete forms . In digital marketing design, this law can be very powerful, as it allows you to create intrigue and capture the user's attention.
You can use this law when designing banners or visual elements in email campaigns , where a shape or concept is suggested, but it is left to the user's imagination to complete it, which will generate more curiosity and engagement .
Practical application:
Create graphics or images that involve open shapes to capture the user's attention.
Play with headlines, leaving room for interpretation and encouraging the user to complete the message in their mind.
Law of continuity
The law of continuity states that the eyes follow smooth lines or paths , which helps direct attention to certain areas of a visual composition. In email design, you can use this law to guide the user's visual journey from the headline, through the description, to the CTA.
Example of the Law of Continuity in the Laws of Gestalt
Photo: Example of the Law of Continuity in the Laws of Gestalt
Alt: Example of the Law of Continuity in the Laws of Gestalt
Practical application:
Use lines or graphic elements that visually guide users toward the actions you want them to take.
Design reading flows that naturally lead the user to the most relevant content.
Law of figure and background
The law of figure and ground refers to the brain's ability to distinguish a main object (figure) from its surroundings (background) . This law is crucial when designing banners or email campaign creatives, as it helps you ensure that the most important element is clearly visible.
Example of the Law of Figure and Ground in the Laws of Gestalt
Practical application:
Use color contrasts to make the CTA or main message stand out from the background.
Avoid backgrounds that distract from the key message.
Law of symmetry
The law of symmetry states that symmetrical elements are perceived as part of a group , which can convey harmony and balance . In digital marketing, symmetry can be used to give structure to the visual elements of a campaign, making it easier to read and improving the user experience.
decisions.
Practical application:
Use the same colors and font styles in all elements of your email marketing campaigns.
Create visual consistency that facilitates user navigation and reinforces your brand identity.
example of Law of Similarity
Closing law
The law of closure suggests that the human brain tends to complete incomplete forms . In digital marketing design, this law can be very powerful, as it allows you to create intrigue and capture the user's attention.
You can use this law when designing banners or visual elements in email campaigns , where a shape or concept is suggested, but it is left to the user's imagination to complete it, which will generate more curiosity and engagement .
Practical application:
Create graphics or images that involve open shapes to capture the user's attention.
Play with headlines, leaving room for interpretation and encouraging the user to complete the message in their mind.
Law of continuity
The law of continuity states that the eyes follow smooth lines or paths , which helps direct attention to certain areas of a visual composition. In email design, you can use this law to guide the user's visual journey from the headline, through the description, to the CTA.
Example of the Law of Continuity in the Laws of Gestalt
Photo: Example of the Law of Continuity in the Laws of Gestalt
Alt: Example of the Law of Continuity in the Laws of Gestalt
Practical application:
Use lines or graphic elements that visually guide users toward the actions you want them to take.
Design reading flows that naturally lead the user to the most relevant content.
Law of figure and background
The law of figure and ground refers to the brain's ability to distinguish a main object (figure) from its surroundings (background) . This law is crucial when designing banners or email campaign creatives, as it helps you ensure that the most important element is clearly visible.
Example of the Law of Figure and Ground in the Laws of Gestalt
Practical application:
Use color contrasts to make the CTA or main message stand out from the background.
Avoid backgrounds that distract from the key message.
Law of symmetry
The law of symmetry states that symmetrical elements are perceived as part of a group , which can convey harmony and balance . In digital marketing, symmetry can be used to give structure to the visual elements of a campaign, making it easier to read and improving the user experience.
decisions.