Define the main metric Finally
Posted: Sat Jan 18, 2025 5:05 am
Define the variation So, the variation is generated . In our case, a simpler contact form, which reduces the number of fields, limiting their use to what is strictly necessary. the last element to start from for the implementation of an A/B testing process is the definition of a main metric , which will be the evaluation element to understand whether the experiment has been successful or not.
Metrics, in mathematical terms, simply means “something you can measure”. In our case, the main metric to take into consideration could be the percentage of users who abandon the chinese overseas british phone number list cart in that specific registration phase. If it decreases, the test will have been successful; if it increases or remains constant, the hypothesis was not correct and a new element to vary will have to be formulated and defined.
How to Implement an A/B Test Building a test with two variations ( A/B test ) is very simple: all you have to do is use a professional platform for conducting experiments or ask a web developer to program the test.
In the first case, the free Google Website Optimizer platform can be a good start to set up a test. Other solutions can also be very expensive: usually, these types of tools also include a whole series of marketing automation services (or Marketing Automation), which make them platforms of great value on the market.
Metrics, in mathematical terms, simply means “something you can measure”. In our case, the main metric to take into consideration could be the percentage of users who abandon the chinese overseas british phone number list cart in that specific registration phase. If it decreases, the test will have been successful; if it increases or remains constant, the hypothesis was not correct and a new element to vary will have to be formulated and defined.
How to Implement an A/B Test Building a test with two variations ( A/B test ) is very simple: all you have to do is use a professional platform for conducting experiments or ask a web developer to program the test.
In the first case, the free Google Website Optimizer platform can be a good start to set up a test. Other solutions can also be very expensive: usually, these types of tools also include a whole series of marketing automation services (or Marketing Automation), which make them platforms of great value on the market.