What is SEO?
Posted: Sat Jan 18, 2025 5:36 am
Search Engine Optimization ( SEO ), or in Portuguese Search Engine Optimization, is a strategy to facilitate the identification of a website by search engines.
In the case of online stores, this is the process that allows search engines to display your e-commerce in the results when an internet user searches for something your company offers or the name of your store.
This type of work is important to ensure that more people visit your website without Google Ads being your only source of traffic. If, for example, someone searches for “Adidas sports shoes”, austria phone number resource you offer that product and have your website optimized, ideally your page will appear as one of the top results.
How important is SEO for e-commerce?
Let's start with an important fact! According to the SEO Trends survey, Brazilian online stores that invest in SEO strategies attract 13.2 times more visitors and acquire 5.7 times more customers .
Working on SEO for e-commerce, therefore, can reduce your customer acquisition cost ( CAC ) and guarantee visits to your online store, which will have the potential to convert into sales.
Additionally, the strategy also allows you to:
attract organic traffic, without investing in ads;
gain authority in the market by being ahead of the competition in search engines;
generate qualified traffic from customers interested in your content, as they will be actively searching for the topics and products offered on your pages.
How to make your e-commerce reach the first position on Google?
Now that we understand what SEO is and how important it is for an online store, it’s time to see how to make your e-commerce reach the top position on Google. Check it out below!
Bottom of the funnel keywords
The SEO process always starts with keyword research , right? Using this tool on your website makes your content discoverable to users who perform a Google search. For this reason, it is essential to do this research with an eye on the sales funnel.
Your page should attract traffic at all stages of the purchasing journey , using everything from head-tail words (such as “sneakers”), when the consumer is still at the beginning of their research, to long-tail words (such as “Adidas running shoes”), when they are already more decided.
In the case of online stores, this is the process that allows search engines to display your e-commerce in the results when an internet user searches for something your company offers or the name of your store.
This type of work is important to ensure that more people visit your website without Google Ads being your only source of traffic. If, for example, someone searches for “Adidas sports shoes”, austria phone number resource you offer that product and have your website optimized, ideally your page will appear as one of the top results.
How important is SEO for e-commerce?
Let's start with an important fact! According to the SEO Trends survey, Brazilian online stores that invest in SEO strategies attract 13.2 times more visitors and acquire 5.7 times more customers .
Working on SEO for e-commerce, therefore, can reduce your customer acquisition cost ( CAC ) and guarantee visits to your online store, which will have the potential to convert into sales.
Additionally, the strategy also allows you to:
attract organic traffic, without investing in ads;
gain authority in the market by being ahead of the competition in search engines;
generate qualified traffic from customers interested in your content, as they will be actively searching for the topics and products offered on your pages.
How to make your e-commerce reach the first position on Google?
Now that we understand what SEO is and how important it is for an online store, it’s time to see how to make your e-commerce reach the top position on Google. Check it out below!
Bottom of the funnel keywords
The SEO process always starts with keyword research , right? Using this tool on your website makes your content discoverable to users who perform a Google search. For this reason, it is essential to do this research with an eye on the sales funnel.
Your page should attract traffic at all stages of the purchasing journey , using everything from head-tail words (such as “sneakers”), when the consumer is still at the beginning of their research, to long-tail words (such as “Adidas running shoes”), when they are already more decided.