They are browsing or researching that brand

[israt9623525]

What it shows us is that even when the user doesn’t provide an explicit intent, Google is confident that it has understood the question hidden in the search query 50% of the time. This is impressive. And Google is getting better.


Fast. My analysis is that RankBrain is getting better at spotting the question behind ambiguous search queries, so Google can more often show results that contain relevant questions. The huge year-over-year growth (27% on desktop and 16% on mobile) indicates how quickly Google is improving its ability to understand users' "hidden" queries.


We expect further growth in 2020. I'm student phone number list going to go out on a limb and predict over 60% by the end of the year. SERPS with other or no intent containing PAA SERPS with other or no intent containing PAA Graph Search queries with navigational intent When a user searches for an exact match brand name (I call these results "brand SERPs").


So the vast majority of people who use these search terms are asking one of two questions: "Where is the {brand} website located?" "What can you tell me about {brand}?" And Google has to answer to both. In the first case (when a user simply wants to navigate to the brand's website), there are no obvious follow-up questions: PAA is not really useful for these people.