A US MAGAZINE INSERTS VIDEO ADVERTISEMENTS IN ITS PAGES
Posted: Sat Jan 18, 2025 5:59 am
A weekly television program in the United States will include video advertising on its pages; The video will promote CBS television's fall programming and the Pepsi Max beverage.
The magazine, Entertainment Weekly , will surprise its readers with its September 18 issue, when among its pages they will find a video player embedded in a screen about five centimeters wide.
The video player, developed by the American company Americhip, is part architect data of a fixed insert in the magazine; its technology is similar to that of the chips that play music in some greeting cards but with the addition of a touch screen that allows control and viewing of the content. It is a technology similar to that called e-ink , used by Esquire magazine .
The video will begin with an introduction to video-in-print technology and how to use the video player. The viewer will then be able to choose to watch clips from series such as Two and a Half Men and How I Met Your Mother and various CBS shows such as Accidentally on Purpose , NCIS: Los Angeles , The Good Wife and Three Rivers , as well as the Pepsi Max commercial.
The ad deal was brokered by media agency OMD, which counts CBS and PepsiCo as clients, Brand Republic reports. Entertainment Weekly has a circulation of 1.8 million copies, but it has not yet been decided whether the video player will be included in all of them.
The player's battery lasts between 65 and 70 minutes and can play up to 40 minutes of video. It can also be recharged by connecting it via a mini USB cable to any device.
The magazine, Entertainment Weekly , will surprise its readers with its September 18 issue, when among its pages they will find a video player embedded in a screen about five centimeters wide.
The video player, developed by the American company Americhip, is part architect data of a fixed insert in the magazine; its technology is similar to that of the chips that play music in some greeting cards but with the addition of a touch screen that allows control and viewing of the content. It is a technology similar to that called e-ink , used by Esquire magazine .
The video will begin with an introduction to video-in-print technology and how to use the video player. The viewer will then be able to choose to watch clips from series such as Two and a Half Men and How I Met Your Mother and various CBS shows such as Accidentally on Purpose , NCIS: Los Angeles , The Good Wife and Three Rivers , as well as the Pepsi Max commercial.
The ad deal was brokered by media agency OMD, which counts CBS and PepsiCo as clients, Brand Republic reports. Entertainment Weekly has a circulation of 1.8 million copies, but it has not yet been decided whether the video player will be included in all of them.
The player's battery lasts between 65 and 70 minutes and can play up to 40 minutes of video. It can also be recharged by connecting it via a mini USB cable to any device.