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Another reason why OMO is attracting attention

Posted: Sat Jan 18, 2025 8:35 am
by ishanijerin1
There are many benefits for both users and companies, such as reduced shopping time, eliminating the hassle of monetary transactions, and more efficient product preparation.



Until now, online and offline initiatives have been considered separate entities.

However, recently, due to advances in digital venezuela email address technology and changes in people's lifestyles, the boundaries between online and offline are becoming increasingly blurred.

In the future, the barriers between the digital and real worlds will continue to disappear, and more companies and stores will adopt OMO strategies.



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Background of the growing interest in OMO
So why is OMO attracting so much attention?



One of the reasons behind this is thought to be the spread of smartphone payment services .

OMO is a concept originally proposed by Kai-Fu Lee, who worked at Google China.

Smartphone payment services are more widespread in China than in other countries, making it relatively easy for stores to obtain customer purchasing data.

These are then used in the marketing of companies and stores.

In Japan too, the COVID-19 pandemic has triggered a sudden rise in smartphone payment services, accelerating OMO .



Is the change in customer purchasing behavior in the digital age .

Until now, if you wanted something, you would typically go to a physical store and see the product before purchasing it.

However, recently, with the spread of social media, anyone can easily disseminate information, and an increasing number of people are referring to online reviews when purchasing products.

Due to the spread of next-day delivery services and the impact of the COVID-19 pandemic, more users are shopping online regardless of the product category.

It is becoming harder to achieve results with offline-only marketing, so integrating it with online marketing, known as OMO, has started to attract attention .