TWITTER: MUCH ADO ABOUT NOTHING
Posted: Sat Jan 18, 2025 9:45 am
A study shows that only 5.5% of users are active on Twitter at least once a month. The study, carried out in Germany, suggests that although the microblogging platform is trendy, the hype does not actually have as much substance as other social media platforms on the web.
Only 3% of users surveyed write or read employment data tweets at least once a week, while 5.5% do so at least once a month. In contrast, more than 40% of respondents log on to platforms such as Facebook or the local StudiVZ at least once a month. Photo and video communities, weblogs and question and answer portals receive monthly visits from more than 20% of users.
On the other hand, the majority of Twitter users are from sectors such as information technology, media, publishing, entertainment and the internet. Nevertheless, Twitter's audience has an interesting profile, especially since, compared to the average internet user, it is a fairly young audience. In addition, microbloggers are much more interested in trends and are more communicative than the average user.
Another study, conducted by online specialists Webevangelisten , shows that the number of users in the German-speaking space has increased by 34% during the month of June. But only 10% of these accounts have been responsible for producing 61% of the volume of tweets in German. This shows, according to Webevangelisten's analysis, that Twitter is used more as a means of obtaining information than as an active channel of communication.
The results of the consulting firm Fittkau & Maaβ are part of the W3B-Report: Web 2.0 Kompendium and come from a survey of 121,233 German-speaking Internet users during the months of April and May 2009.
Only 3% of users surveyed write or read employment data tweets at least once a week, while 5.5% do so at least once a month. In contrast, more than 40% of respondents log on to platforms such as Facebook or the local StudiVZ at least once a month. Photo and video communities, weblogs and question and answer portals receive monthly visits from more than 20% of users.
On the other hand, the majority of Twitter users are from sectors such as information technology, media, publishing, entertainment and the internet. Nevertheless, Twitter's audience has an interesting profile, especially since, compared to the average internet user, it is a fairly young audience. In addition, microbloggers are much more interested in trends and are more communicative than the average user.
Another study, conducted by online specialists Webevangelisten , shows that the number of users in the German-speaking space has increased by 34% during the month of June. But only 10% of these accounts have been responsible for producing 61% of the volume of tweets in German. This shows, according to Webevangelisten's analysis, that Twitter is used more as a means of obtaining information than as an active channel of communication.
The results of the consulting firm Fittkau & Maaβ are part of the W3B-Report: Web 2.0 Kompendium and come from a survey of 121,233 German-speaking Internet users during the months of April and May 2009.