A generic TLD can better accommodate these changes

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With traditional extensions, domain names can often look similar, but new extensions offer the opportunity to create more creative word combinations. Google's advice on domain extensions In a discussion between John Mueller, Gary Illyes and Martin Splitt, representatives of Google, the role of domain extensions (TLD) and their impact on SEO was debated. It was clarified that, from the point of view of the search engine, the domain extension is not a determining factor for positioning, since Google primarily values ​​​​content. Even the presence of hyphens in the domain does not affect SEO, although it improves readability for users. However, for users, extensions and keywords in the domain can influence perception and click behavior. Relevant TLDs, such as “.shop” for an e-commerce site, are often more attractive than generic extensions. Mueller stressed the importance of focusing on the brand rather than keywords in the domain, as a business may evolve, expanding its products or services.


While a keyword-focused domain may chinese singapore b2c cell phone number data be limiting. In summary, while domain extensions have a marginal impact on SEO, they can significantly impact the user experience and future flexibility of your site. Domain Extensions: Some Options Considering the wide choice of extensions available (just think that, with Shellrent, you have the possibility to register a domain choosing from about 1400 TLDs), here are some options that could prove interesting. .com domain The .com domain is the most used in the world of the web. Created in 1985 to identify commercial activities, its use has gradually expanded and spread, making the .com domain suitable for many areas. It is one of the options that allow you to build a reliable and respectable, as well as professional, corporate online identity: the authority and volume of this TLD are proof of this.