As an advertiser, you will be the one to decide who will see your video ads. There are several options to segment your audience, here are some of them:
By demographic groups : Choose the age, gender, and parental status of your audience.
By location : choose the country, city or even neighborhood or district to which you want to target your ads.
By interests : Google will provide you with more than one hundred interests so that you can target only audiences interested in certain topics.
Through re-marketing : with this option you will have the option to “re-impact” users who have previously visited your website and you will be able to create a second sales or contact opportunity for them.
By similar audiences : you will be able to reach users with very similar characteristics to the users on your remarketing lists, so you can open the doors to new audiences who don't know you yet.
5. Set a goal and direct your users based on it
If your goal is to increase the number of visitors to your chile business email database website and therefore generate more leads, such as sales or contact form submissions, then encourage users to interact with your ad and direct them to your website.
However, if you're looking to boost your company's YouTube channel and your goal is to get more subscribers or increase the number of views for your videos, then have your ads direct to your channel.
If you've made it this far, with these tips you're ready to launch and create your first YouTube Ads campaign . If you're not sure and prefer a team of professionals to do it for you, an agency like SNS Markerting can help you. With 14 years of experience in the sector, they can offer you a personalized solution adapted to the needs of your brand.