Instagram Live Room
Posted: Sun Jan 19, 2025 4:40 am
An example of this is the case of the beauty products brand Bioderma in collaboration with the influencer Melissa Villarreal. In this case, the live broadcast was carried out by the influencer and a dermatologist invited by the brand. This campaign is a good example of indirect advertising, since no product of the brand was promoted in it. However, the image of Bioderma was associated with that of a health professional, stating that they are supported by experts in the field.
This is one of the new updates that the application launched in recent months and allows the creation of live video rooms with up to 4 participants. With this, it is possible to further expand the reach of campaigns by combining the audiences of the different participants.
This feature is ideal for creating debate, as it can bring costa rica business email database together different influencers with different points of view. It is also a good option for multi-brand interaction campaigns, even allowing you to create specific promotions or collaborations.
Video marketing, a horizon of strategies to boost your brand
Outside of the live strategies we have discussed, video marketing has many other approaches that can be adapted to different markets and trends. For example, there are video podcasts that take advantage of the rise of this type of audio content, giving a new image and reach. There are also interactive videos, tutorials and augmented reality campaigns that offer very different and interactive ways to connect with the community.
To learn a little more about this whole trend of video as marketing tools for eCommerce, you can visit our partners at eCommerce Photography. They have created an interesting guide on these trends, with tips and suggestions that you can't miss.
This is one of the new updates that the application launched in recent months and allows the creation of live video rooms with up to 4 participants. With this, it is possible to further expand the reach of campaigns by combining the audiences of the different participants.
This feature is ideal for creating debate, as it can bring costa rica business email database together different influencers with different points of view. It is also a good option for multi-brand interaction campaigns, even allowing you to create specific promotions or collaborations.
Video marketing, a horizon of strategies to boost your brand
Outside of the live strategies we have discussed, video marketing has many other approaches that can be adapted to different markets and trends. For example, there are video podcasts that take advantage of the rise of this type of audio content, giving a new image and reach. There are also interactive videos, tutorials and augmented reality campaigns that offer very different and interactive ways to connect with the community.
To learn a little more about this whole trend of video as marketing tools for eCommerce, you can visit our partners at eCommerce Photography. They have created an interesting guide on these trends, with tips and suggestions that you can't miss.