Examples of native advertising

[shaownhasan]

"WEAR" is a curation site that is affiliated with ZOZO TOWN, an apparel company. Not only can you browse clothes on the site like flipping through a magazine, but if you find something you like, you can purchase it from either WEAR or ZOZO TOWN.

WEAR attracts customers and sells products by posting product belarus phone number resource information in other media. It also narrows down the user base to increase awareness of its services and products.

Viral
The viral approach emphasizes standing out. Since the main goal is to increase awareness, flashy content and innovative approaches are used to disseminate information that will catch the user's eye. Viral means "spreading like a virus," and it is a marketing activity that aims to increase awareness in the short term with eye-catching content.

This method can have an explosive effect if successful, but it is difficult to create and distribute the content. It is necessary to use media such as SNS to generate buzz.

Viral examples
"Nordic Living Tools Store" is a media outlet where staff from Classicom Co., Ltd. introduce household goods and other products. The content is not sales-oriented, and you can enjoy the image of the products being used, so it can be read like a magazine column.