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But that's not all. There are other technologies that pave the way for a more appealing shopping experience, such as virtual reality, artificial intelligence or augmented reality. All of these are factors that add to the process to enrich it. Test drive the car virtually Augmented reality Previously, the industry invested a lot of money designing a prototype car until it became a reality. Once it was physically available, its market reception and improvements could be evaluated. Thanks to today's technological processes, this is no longer exactly the case, which has minimized production costs. A car prototype can be in a virtual space where it can be seen, felt, tested and explored. In this way, t is for the public and what signs of improvement there are; this feedback is an excellent marketing strategy. Using the potential of social media and the Internet Another aspect that has changed the industry is the implementation of the Internet as a sales channel.


And yes, if you are not on the web you british student phone number list do not exist and you decrease the chances of selling. However, this implementation has opened the way for competition on the Internet , so solid strategies are needed to position the company as a benchmark in the sector. As a result of fierce competition, dealers have been forced to establish themselves on social networks such as Instagram and Facebook to attract a larger audience. By 2023, they are also expected to be venturing into unexplored spaces, such as Tik Tok, which will open them up to a global and younger audience. Online shopping Automotive Web Following the same line as above, there is already a strong trend towards buying cars online. Even online sales spaces for second-hand cars are opening up. Although there are studies showing that people still prefer to buy their car at the dealership, many take the initiative on the web.