To do this, it is important to pay attention to the data collection forms and fields you have implemented. One solution to avoid problems is to have an adequate guarantee to generate optimized forms and obtain a unique response like MDirector . You will be able to send your campaigns automatically with the guarantee of compliance with the GDPR and with the best deliverability rates. 4.- Watch out for duplicate data clean up the database Finally, it may happen that your contacts have duplicate data that is also polluting your database. If you find two identical data, it is important to delete those that are incorrect. Sometimes, a Marketing Automation platform is not enough to detect them. To maintain a clean database, you will need to perform ongoing testing and analysis. This way, you will be able to capture your real contacts and, thus, eliminate the inappropriate ones.
Bots, a real threat to your databases What are bots?Bots are dentist phone number list already part of the usual Digital Marketing landscape. It is estimated that approximately 40% of Internet traffic are bots. And although most are harmless and even necessary, they can also infect your database. A first step to avoid having to clean your database too frequently is to certify that the users who access it are real. Otherwise, your reputation and effectiveness as a brand may be completely damaged. What are bots and how do they affect your database? clear database: recaptchaBut what exactly is a bot? Does the image above sound familiar? More and more websites and pages require you to confirm that you are not a robot in order to register for a service. The reason is that many registrations are not made by real users. Therefore, it is important to use some method of confirmation and ensure that those who fill out your forms are people and not programs.
Email Marketing Automation platform with sufficient
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