Authenticity and experience
Posted: Sun Jan 19, 2025 5:16 am
What is your story online? An important question that came up during several sessions of eFashion 2013. What do you want to achieve online as a brand, retailer or pure player? And what is your message? Especially in these times, when fashion sales are lagging behind and consumer confidence has reached an all-time low, you as a brand or retailer need to formulate and pursue a clear online strategy.
Engagement
So why should online visitors listen to your brand? Faranak Mirjalili of Ilovevintage.nl indicated that you need to bring a clear and authentic expression to your customers. Important for your online existence are ' storytelling ' and ' taiwan mobile phone number list inspiration'. Through storytelling you can show the identity of your company in an interactive way. It gives meaning and context to what you want to convey as a company and in doing so it connects people (read your customers) to each other. You can clearly see this in Facebook likes and engagement of the Ilovevintage fans, who clearly feel connected to the brand.
ilovevintage.nl
As a brand or retailer it is therefore important to communicate a good and consistent story to your customer. It is important to choose focus and specialization; you must be clear why you sell what you sell. Your story (=content) must be authentic and this must be translated into design, products, expressions and images.
So content is not a product story but a 'state of mind'. Especially in these times where technological developments follow each other in rapid succession, people will increasingly need authenticity and experience. These points were also clearly reflected in the presentation of Kristofer Crockett of Converse. He named 7 principles that you should use as a (fashion) brand;
7 principles by Kristofer Crockett
Engagement
So why should online visitors listen to your brand? Faranak Mirjalili of Ilovevintage.nl indicated that you need to bring a clear and authentic expression to your customers. Important for your online existence are ' storytelling ' and ' taiwan mobile phone number list inspiration'. Through storytelling you can show the identity of your company in an interactive way. It gives meaning and context to what you want to convey as a company and in doing so it connects people (read your customers) to each other. You can clearly see this in Facebook likes and engagement of the Ilovevintage fans, who clearly feel connected to the brand.
ilovevintage.nl
As a brand or retailer it is therefore important to communicate a good and consistent story to your customer. It is important to choose focus and specialization; you must be clear why you sell what you sell. Your story (=content) must be authentic and this must be translated into design, products, expressions and images.
So content is not a product story but a 'state of mind'. Especially in these times where technological developments follow each other in rapid succession, people will increasingly need authenticity and experience. These points were also clearly reflected in the presentation of Kristofer Crockett of Converse. He named 7 principles that you should use as a (fashion) brand;
7 principles by Kristofer Crockett