Traditional media play (almost) no role
A striking outcome of the research is that traditional media such as newspapers and TV play almost no role in recruiting donors or investors. Although it generates a lot of attention, it turns out that only a few percent of donors and investors were actually persuaded to participate in a crowdfunding project via these channels. The most effective were personal contacts.
Passion of the initiator and a concrete goal are decisive
The passion of the initiator(s) or entrepreneur(s) is experienced as the most important element for respondents to contribute to a crowdfunding campaign. The concrete goal of the project and an exact explanation of how the money will be spent are also mentioned as important aspects.
Reasons to participate
After determining that a contribution will be made, one will have thailand mobile phone number list to determine the amount. When determining the amount of the financial contribution, 49% indicate that the consideration is important to very important, 22% answer neutrally and for the remaining 27% the consideration plays an unimportant or very unimportant role.