Organic Social Marketing Strategy Assessment Every Social Platform Example

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Instagram, for example, is all about visuals. Before andorra email list you launch an Instagram account, make sure you have a steady supply of fresh, original images to share. If your best assets are blogs and research reports, a text-heavy platform like X/Twitter may be a better fit for your content strategy. A unique message means nothing if you can’t consistently create the social media package you need for your chosen channel.

Jenny says if your content resonates, it will find a way to spread across platforms. How many times have you watched TikTok videos on Instagram Reels? Has anyone ever sent you a YouTube clip? If your content is engaging, it won’t stay on the channel you created it on. Your target audience will share it for you on their channels. They'll share it on Facebook, even if they see it on LinkedIn, or they'll email 10 people and share it.

The next step is to select key performance indicators to track your social success. Before publishing, determine which metrics align with your goals: followers, engagement, impressions, etc. But don’t just set it and forget it. Continuously evaluate whether the metrics you choose provide actionable insights. If not, switch them.

Pay attention to public engagement metrics like comments, shares, and likes (interactions that everyone can see) to measure what content is resonating with your target audience. These behaviors indicate that the content is engaging enough to get social media users to respond.