Facebook for Advertisers
Posted: Sun Jan 19, 2025 12:31 pm
There’s no denying that the explosion of Facebook usage by both consumers and advertisers is having an impact on the user experience of the platform. Media parrots are gleeful that Facebook is on the decline and customers are asking “how long Facebook will be around” and “should they switch”. Lorre, Facebook will survive . Partly because Facebook forces advertisers to invest in art & science .
Facebook promotes the following core values to advertisers active on Facebook:
Create a positive user experience
Create a relationship of trust
We can cautiously assume that these core values are under pressure. vietnam mobile phone number list A few reasons for this from the perspective of advertisers:
Advertising on Facebook is too easy on the one hand and too important on the other
One of the biggest strengths of Facebook marketing is also a direct threat. Facebook has made it incredibly easy to advertise. That is truly worth a compliment. Literally any idiot can start a campaign and drop his or her 'creation' right in the middle of your (mobile) newsfeed. There is nothing wrong with that, as long as the ads (or in Facebook terms: 'stories') are relevant and interesting. That is the ambition.
Facebook promotes the following core values to advertisers active on Facebook:
Create a positive user experience
Create a relationship of trust
We can cautiously assume that these core values are under pressure. vietnam mobile phone number list A few reasons for this from the perspective of advertisers:
Advertising on Facebook is too easy on the one hand and too important on the other
One of the biggest strengths of Facebook marketing is also a direct threat. Facebook has made it incredibly easy to advertise. That is truly worth a compliment. Literally any idiot can start a campaign and drop his or her 'creation' right in the middle of your (mobile) newsfeed. There is nothing wrong with that, as long as the ads (or in Facebook terms: 'stories') are relevant and interesting. That is the ambition.