How Web Personalization Works
Posted: Sun Jan 19, 2025 12:43 pm
Similar to conditional content for emails, Web Personalization saves time and effort by reducing the number of landing pages . This means there are fewer page links, reducing the chance of confusion.
With a personalized web page, you can show the right content, at the right time, to the right person, without creating multiple versions of a web page. All of this contributes to a better user experience .
What you can do with ActiveCampaign's Web Personalization tool
You can apply Web Personalization in several ways:
create a new experience;
edit a draft experience;
view the status of an experiment;
see the segment criteria for each experience;
pause a published experience;
resume a paused experience;
delete an experience.
All of this with the aim of providing relevant guatemala phone number resource experiences that your customers expect to have when visiting the website.
For example, e-commerce businesses that offer a core set of products can add tags to track which products a customer has purchased. By tagging customers with products, these businesses can display images of other items on their site based on what a customer has already purchased. This can help drive more cross-selling .
Through personalized content, companies can display text that encourages visitors to download content or take a specific action.
Since we're talking about content, how about watching a video about Content Marketing?
Additionally, they can also edit the button link to direct people to the appropriate digital reward or a thank you page, for example.
Remembering that the tool allows you to create up to three different versions of a web page and the feature has no additional cost and is included in ActiveCampaign's Business or Professional plans .
We hope you enjoyed learning more about the importance of ActiveCampaign's custom automation flows in your strategy! Now, to delve deeper into the subject, we recommend this other article: Increase your open rates with ActiveCampaign's Predictive Sending !
With a personalized web page, you can show the right content, at the right time, to the right person, without creating multiple versions of a web page. All of this contributes to a better user experience .
What you can do with ActiveCampaign's Web Personalization tool
You can apply Web Personalization in several ways:
create a new experience;
edit a draft experience;
view the status of an experiment;
see the segment criteria for each experience;
pause a published experience;
resume a paused experience;
delete an experience.
All of this with the aim of providing relevant guatemala phone number resource experiences that your customers expect to have when visiting the website.
For example, e-commerce businesses that offer a core set of products can add tags to track which products a customer has purchased. By tagging customers with products, these businesses can display images of other items on their site based on what a customer has already purchased. This can help drive more cross-selling .
Through personalized content, companies can display text that encourages visitors to download content or take a specific action.
Since we're talking about content, how about watching a video about Content Marketing?
Additionally, they can also edit the button link to direct people to the appropriate digital reward or a thank you page, for example.
Remembering that the tool allows you to create up to three different versions of a web page and the feature has no additional cost and is included in ActiveCampaign's Business or Professional plans .
We hope you enjoyed learning more about the importance of ActiveCampaign's custom automation flows in your strategy! Now, to delve deeper into the subject, we recommend this other article: Increase your open rates with ActiveCampaign's Predictive Sending !