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#1: Understand How Instagram’s Algorithm Works

Posted: Sun Jan 19, 2025 12:52 pm
by shaownhasane
Instagram has grown into a powerful lead generation platform. As artificial intelligence (AI) becomes more ubiquitous, the value of community, connection, and creativity will increase as people prefer interacting with real people rather than bots.

The platform fosters authentic relationships between creators and fans. This isn’t distraction marketing – Instagram users choose to follow the creators they like. Marketers and creators can then naturally promote the products their fans want.

Additionally, IG’s algorithm will expose your content antarctica email list to potential new fans and predict that these fans will like what you post. So if you understand the algorithm and create compelling content, Instagram will proactively promote to your ideal audience for free. This makes the platform very powerful in terms of organic reach and conversions at a lower cost than advertising, especially as Instagram advertising has become more expensive due to increased targeting.

Instagram not only entertains your audience but also guides them through the customer journey through content. Developing a content strategy that drives people to buy allows you to leverage your Instagram influence to connect and generate valuable leads.

Social media marketing expert Michelle Gifford shares her proven Instagram lead generation strategies, including understanding IG’s algorithm, creating content funnels, and automating lead capture.