Tailor video content to specific industries and people
Posted: Sun Jan 19, 2025 2:02 pm
While Leduc Entertainment serves a wide variety of clients, from attorneys to travel companies, they recognize the importance of tailoring video content to specific industries and client personas. By understanding armenia email list the unique pain points, goals, and preferences of each target audience, businesses can create more relevant and impactful video content.
For example, when working with attorneys, Armando and his team create informative, reassuring videos that guide clients through the legal process. These videos address common questions and provide regular updates, helping to relieve stress and build trust between attorneys and clients.
One challenge with this high-touch, video-centric approach is that it is time- and labor-intensive. To make it scalable, Armando developed a systematic process he calls “bringing content into the customer.”
Instead of getting bogged down in endless customization, Armando advises agencies to focus on one service and create an end-to-end video journey for that service. After you test and optimize your template system, you can adapt it to other services.
For example, when working with attorneys, Armando and his team create informative, reassuring videos that guide clients through the legal process. These videos address common questions and provide regular updates, helping to relieve stress and build trust between attorneys and clients.
One challenge with this high-touch, video-centric approach is that it is time- and labor-intensive. To make it scalable, Armando developed a systematic process he calls “bringing content into the customer.”
Instead of getting bogged down in endless customization, Armando advises agencies to focus on one service and create an end-to-end video journey for that service. After you test and optimize your template system, you can adapt it to other services.