Let's figure out what plays a role first of all:
Posted: Sun Jan 19, 2025 2:13 pm
A little about terms and formulas.
Today, it is no secret to anyone how the price for advertising is calculated and what indicators there are. But are they all as important to you as they seem at first glance? Of course, first of all, it is important how much money was invested in marketing and how many clients were received, but this is not enough.
CPC (cost per click) - price per click. Useful benin company email list mainly only to a marketer.
CPL (cost per lead) — price per lead. Simply put, the price per request from a potential client (any form of application).
CPS (cost per sale) — price for sales.
When investing, it is better to know all these indicators, but it is necessary to concentrate on one of them in order to control the marketer's activity. If the price per click is more interesting to the specialist, and the price per sale does not take into account many nuances (for example, the fact of sale depends on both the professionalism of the managers and the product), then the price per lead is an average value, quite manageable and understandable. In fact, this is a reasonable compromise between what the manager actually needs (sales) and what the marketer is working on (clicks and conversion).
Setting up reporting.
In order not to miss anything and to competently approach the collection and processing of all necessary information, we recommend that you:
1. Use call tracking. You can choose which one is more convenient for you, many companies offer their services in this area.
2. Set up goals in Metrica and Analytics correctly. It is better to set up multi-step forms with a composite goal to analyze the sales funnel more effectively. It is necessary to understand how many people reached the last step and when the main outflow occurred.
3. Use a system for analytics instead of a regular table. These services are usually paid, but they are much more convenient for collecting all information flows.
Accounting and optimization of expenses.
After setting up all the services, the most important part comes, which will tell you how profitable the advertising is and what percentage of its effectiveness.
It is impossible to reduce the cost of one lead if you have no idea what it consists of, which points are ineffective, and which ones are worth investing in to get a greater result (redistribution of funds).
Let's create a funnel:
The target audience is clients (those to whom we sell goods or services).
How we make sales – promotion for which queries brings income, which ads work.
The goal is what is being sold (product, service, order).
This information will be enough for you to evaluate the effectiveness of the channels. The rest of the data will be provided by a specialist.
Thanks to such organization of work, it is possible to understand where money is lost or received, which goals will be prematurely costly, how to reconfigure the work so as not to pay for what has already been achieved.
Today, it is no secret to anyone how the price for advertising is calculated and what indicators there are. But are they all as important to you as they seem at first glance? Of course, first of all, it is important how much money was invested in marketing and how many clients were received, but this is not enough.
CPC (cost per click) - price per click. Useful benin company email list mainly only to a marketer.
CPL (cost per lead) — price per lead. Simply put, the price per request from a potential client (any form of application).
CPS (cost per sale) — price for sales.
When investing, it is better to know all these indicators, but it is necessary to concentrate on one of them in order to control the marketer's activity. If the price per click is more interesting to the specialist, and the price per sale does not take into account many nuances (for example, the fact of sale depends on both the professionalism of the managers and the product), then the price per lead is an average value, quite manageable and understandable. In fact, this is a reasonable compromise between what the manager actually needs (sales) and what the marketer is working on (clicks and conversion).
Setting up reporting.
In order not to miss anything and to competently approach the collection and processing of all necessary information, we recommend that you:
1. Use call tracking. You can choose which one is more convenient for you, many companies offer their services in this area.
2. Set up goals in Metrica and Analytics correctly. It is better to set up multi-step forms with a composite goal to analyze the sales funnel more effectively. It is necessary to understand how many people reached the last step and when the main outflow occurred.
3. Use a system for analytics instead of a regular table. These services are usually paid, but they are much more convenient for collecting all information flows.
Accounting and optimization of expenses.
After setting up all the services, the most important part comes, which will tell you how profitable the advertising is and what percentage of its effectiveness.
It is impossible to reduce the cost of one lead if you have no idea what it consists of, which points are ineffective, and which ones are worth investing in to get a greater result (redistribution of funds).
Let's create a funnel:
The target audience is clients (those to whom we sell goods or services).
How we make sales – promotion for which queries brings income, which ads work.
The goal is what is being sold (product, service, order).
This information will be enough for you to evaluate the effectiveness of the channels. The rest of the data will be provided by a specialist.
Thanks to such organization of work, it is possible to understand where money is lost or received, which goals will be prematurely costly, how to reconfigure the work so as not to pay for what has already been achieved.