Read more: How Top Sales Representatives Generate Outbound Leads
Posted: Sun Jan 19, 2025 2:19 pm
While Company A and B patiently waited out the moderate progress and were rewarded with steady growth in the coming months, Company C and D were less accepting of the industry trends that we have seen time again with similar offers.
In particular, Company D made significant and frequent changes to messaging in an attempt to improve performance instead of opting for incremental adjustments as opportunities for optimization arose. This is much like initiating a factory data reset on your sales cycle. All the valuable data you collected is lost and all touchpoints to prospective clients are null and void requiring sales representatives to start from a blank slate. Looking at the company’s results in the second month, we can see that the reset took a toll on its ability to engage with qualified prospects.
Company C’s campaign, on the other hand, performed phenomenally costa rica cell phone number database with seven SQLs in month two, more than Company A and B combined compared to the same timeframe. Unfortunately, we can only assume the 90-day numbers for Company C. Although the campaign’s performance was exceeding our account averages for outsourced software development, Company C decided to discontinue further outreach.
What We Can Learn
The concept of outsourcing or even nearshoring software development is a bit abstract as the needs are different for every business. One company may simply want assistance with a specific piece of software development that no one on staff is trained to program. Another may be looking for a long-term solution that requires staff augmentation. Hitting on all of these different solutions in short, compelling messages can be challenging. You need multiple touchpoints, through multiple sales channels, with very precise and clean lead data to draw in the right prospects.
The worse thing you can do is stop your outreach after less than two months of campaigning because, as can be seen from Company A and B, your result will start to increase exponentially if you hold on just a little longer.
Cybersecurity Software
The Hurdle
Despite the spike in breaches, cybersecurity is another tough tech solution to sell. Fear tactics have been used so frequently that prospects are programmed to tune them out like a well-seasoned buyer blocking out a protection plan pitch.
With every campaign we run for cybersecurity firms we have to build up more trust and rapport than we would any other SaaS solution. So again, we have a tech sector that has a longer sales cycle requiring more interactions through hyper-targeted and coordinated outreach:
In particular, Company D made significant and frequent changes to messaging in an attempt to improve performance instead of opting for incremental adjustments as opportunities for optimization arose. This is much like initiating a factory data reset on your sales cycle. All the valuable data you collected is lost and all touchpoints to prospective clients are null and void requiring sales representatives to start from a blank slate. Looking at the company’s results in the second month, we can see that the reset took a toll on its ability to engage with qualified prospects.
Company C’s campaign, on the other hand, performed phenomenally costa rica cell phone number database with seven SQLs in month two, more than Company A and B combined compared to the same timeframe. Unfortunately, we can only assume the 90-day numbers for Company C. Although the campaign’s performance was exceeding our account averages for outsourced software development, Company C decided to discontinue further outreach.
What We Can Learn
The concept of outsourcing or even nearshoring software development is a bit abstract as the needs are different for every business. One company may simply want assistance with a specific piece of software development that no one on staff is trained to program. Another may be looking for a long-term solution that requires staff augmentation. Hitting on all of these different solutions in short, compelling messages can be challenging. You need multiple touchpoints, through multiple sales channels, with very precise and clean lead data to draw in the right prospects.
The worse thing you can do is stop your outreach after less than two months of campaigning because, as can be seen from Company A and B, your result will start to increase exponentially if you hold on just a little longer.
Cybersecurity Software
The Hurdle
Despite the spike in breaches, cybersecurity is another tough tech solution to sell. Fear tactics have been used so frequently that prospects are programmed to tune them out like a well-seasoned buyer blocking out a protection plan pitch.
With every campaign we run for cybersecurity firms we have to build up more trust and rapport than we would any other SaaS solution. So again, we have a tech sector that has a longer sales cycle requiring more interactions through hyper-targeted and coordinated outreach: