Therefore, it makes sense to start small.
Posted: Sun Jan 19, 2025 3:24 pm
So, the larger the audience, the wider the reach, but the lower the quality of each of them. In the case of influencers whose audience is small, the situation is the opposite: the reach will not be as impressive, but the likelihood that you will touch their soul is higher.
Segmentation by type
Stars. These include actors, musicians, athletes, and other widely known individuals. The latter makes it much easier to build an audience. Let's be honest, such individuals don't necessarily have to create particularly complex content - many stars limit themselves to lifestyle blogs, talking vietnam telegram number database about their lives outside the stage or stadium. And let's be honest, such content is actually interesting.
Bloggers. New wave influencers, often self-created. Bloggers can work on a variety of platforms, create content in all sorts of formats and topics — the choice here is huge. This allows you to find a person whose audience perfectly matches your target audience. However, keep in mind that having a blog does not make its author an influencer. The latter can be considered an author if he already has a personal brand, if the audience knows him and not just his blog.
Experts. Also a kind of bloggers, but with a more pronounced specificity. Experts, as a rule, talk not about general things, albeit in the context of a narrow topic, but about their products and services. These can be lawyers, furniture makers, videographers, doctors, etc. The content of influencer experts reveals the essence of the offered products, professional subtleties, etc. The audience of such projects is united by common interests and practically does not require segmentation. Plus, subscribers are usually loyal.
Digital characters. A new trend in influencer marketing, the boom of which is facilitated by the boom in neural networks. Such characters are especially popular among young people. Among the advantages: a clearly white reputation, flexibility of settings, ease of scaling on digital platforms. Among the disadvantages: complexity of creation and therefore high cost.
Segmentation by type
Stars. These include actors, musicians, athletes, and other widely known individuals. The latter makes it much easier to build an audience. Let's be honest, such individuals don't necessarily have to create particularly complex content - many stars limit themselves to lifestyle blogs, talking vietnam telegram number database about their lives outside the stage or stadium. And let's be honest, such content is actually interesting.
Bloggers. New wave influencers, often self-created. Bloggers can work on a variety of platforms, create content in all sorts of formats and topics — the choice here is huge. This allows you to find a person whose audience perfectly matches your target audience. However, keep in mind that having a blog does not make its author an influencer. The latter can be considered an author if he already has a personal brand, if the audience knows him and not just his blog.
Experts. Also a kind of bloggers, but with a more pronounced specificity. Experts, as a rule, talk not about general things, albeit in the context of a narrow topic, but about their products and services. These can be lawyers, furniture makers, videographers, doctors, etc. The content of influencer experts reveals the essence of the offered products, professional subtleties, etc. The audience of such projects is united by common interests and practically does not require segmentation. Plus, subscribers are usually loyal.
Digital characters. A new trend in influencer marketing, the boom of which is facilitated by the boom in neural networks. Such characters are especially popular among young people. Among the advantages: a clearly white reputation, flexibility of settings, ease of scaling on digital platforms. Among the disadvantages: complexity of creation and therefore high cost.