Brand of equipment and accessories for pets. Source: Ozon
Posted: Sun Jan 19, 2025 4:20 pm
In the example above, each photo tells customers new information about the product, creates emotion in the brand's tone of voice, and illustrates the brand's messages. The cards contain text. However, the new rule from WB states: "It is prohibited to include text that is not related to the product itself."
Does the visual contradict this prohibition? In this case, no: the text uganda telegram database does not contain unverified information or titles like "hit" or "top". It refers to the product itself. There are no unnecessary stickers that could mislead customers.
If you look at the numbers, analytics show that this brand sells on average 5-50 times more than its competitors with similar products.
Sales analytics. Source: open data from Ozon and MPstats
At the same time, competitors also have a designed visual inside the card, but it does not sell. Photo funnel is the customer's path, which we as a brand have studied and put inside the card. The task of photographs and marketing messages is to move the client from point A to point B and close objections.
It is important that the seller does not need to convince the client to buy. The photo is a simple proof of all the theses that are usually indicated in the product description or on the infographic.
Does the visual contradict this prohibition? In this case, no: the text uganda telegram database does not contain unverified information or titles like "hit" or "top". It refers to the product itself. There are no unnecessary stickers that could mislead customers.
If you look at the numbers, analytics show that this brand sells on average 5-50 times more than its competitors with similar products.
Sales analytics. Source: open data from Ozon and MPstats
At the same time, competitors also have a designed visual inside the card, but it does not sell. Photo funnel is the customer's path, which we as a brand have studied and put inside the card. The task of photographs and marketing messages is to move the client from point A to point B and close objections.
It is important that the seller does not need to convince the client to buy. The photo is a simple proof of all the theses that are usually indicated in the product description or on the infographic.