Why Doctors Use Social Media, and What Patients Think About It

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Doctors go online. The topic is popular, as evidenced by the statistics of journalistic requests on Pressfeed. In terms of the number of requests, the Health section is ahead of popular topics: IT, Finance and Real Estate.

Interest in the topic has led to an increase in the tunisia telegram database share of external communications of medical clinics, and doctors have begun to develop a personal brand. Evgeny Reshetnikov, Commercial Director of SberMarketing, explained why doctors blog and how it is useful for employers.

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According to a study by the Doctor's Handbook community, in 70% of cases, doctors start their own blog to educate patients . Doctors introduce the audience to current treatment methods and the results of the latest scientific research. They talk about the principles and practical approaches in their work.

For 47% of medical professionals, a blog is a tool for self-development and professional growth. Creating a personal brand motivates people to learn new things and expand their skills. The ability to share knowledge makes work more meaningful and helps them remember that being a doctor is, after all, a calling. In this regard, blogging helps doctors combat professional burnout.