Develop a marketing strategy for the future
Posted: Mon Jan 20, 2025 3:36 am
Enhanced services: Katie points out that even agencies like PR firms, which charge high hourly rates for press releases and similar documents that can be produced in seconds with AI, have a fee structure that is Will be impacted. Pricing based on the value provided rather than the time spent will help you avoid conflict when AI starts handling tasks that israel b2b leads used to be done by humans.
These examples are just the tip of the iceberg of the benefits AI can bring to you and your business. With forward-thinking strategy and focused leadership, AI can simultaneously drive greater innovation and efficiency across numerous applications.
Katie offers clear advice on how organizations can develop an AI strategy:
Review existing systems and processes to identify opportunities for improvement or automation. Does your business have enough repeatable processes to introduce AI?
Evaluate the overall data quality and usability of AI tools that rely on large, accurate data sets.
Evaluate whether affordable third-party solutions are sufficient for your AI-defined needs, or whether custom development would work better.
Ensure the resulting AI capabilities directly enhance business offerings. For example, Chris created an algorithm that curates playlists based on people’s birthdays. While it was an interesting idea, Katie asked how it could serve Trust Insights – it didn’t, so it was shelved.
Regardless of specialty, Katie believes all marketers should have a basic understanding of mainstream AI tools as they permeate workflows. Employers may expect candidates to have conversational knowledge of tools such as ChatGPT. Likewise, proficiency in tools such as DALL-E for generating images may eventually become a standard capability.
These examples are just the tip of the iceberg of the benefits AI can bring to you and your business. With forward-thinking strategy and focused leadership, AI can simultaneously drive greater innovation and efficiency across numerous applications.
Katie offers clear advice on how organizations can develop an AI strategy:
Review existing systems and processes to identify opportunities for improvement or automation. Does your business have enough repeatable processes to introduce AI?
Evaluate the overall data quality and usability of AI tools that rely on large, accurate data sets.
Evaluate whether affordable third-party solutions are sufficient for your AI-defined needs, or whether custom development would work better.
Ensure the resulting AI capabilities directly enhance business offerings. For example, Chris created an algorithm that curates playlists based on people’s birthdays. While it was an interesting idea, Katie asked how it could serve Trust Insights – it didn’t, so it was shelved.
Regardless of specialty, Katie believes all marketers should have a basic understanding of mainstream AI tools as they permeate workflows. Employers may expect candidates to have conversational knowledge of tools such as ChatGPT. Likewise, proficiency in tools such as DALL-E for generating images may eventually become a standard capability.