Key performance indicators. Usability, UX, Engagement, Conversion, CRO.
Posted: Mon Jan 20, 2025 9:50 am
Defining success using key performance indicators.
Organizations typically measure success by defining a set of key performance indicators. These are quantitative metrics used to assess your site's progress over time.
However, deciding what these metrics should be isn’t always easy. A good starting point is the company’s overall strategy. Most organizations have a plan that outlines the broad goals they want to achieve. bulgaria whatsapp number data This could be increasing revenue, reducing costs, or increasing market share.
If you have these broad organizational goals, try to identify how a high-performing website could help you achieve them. This could result in more leads, fewer support requests, or more social media shares.
Finally, turn these criteria into something measurable. For example, the number of leads can be measured by the number of contacts received through forms on the website. And cutting an ineffective advertising budget can lead to fewer people calling the company, but increase conversion rates.
Organizations typically measure success by defining a set of key performance indicators. These are quantitative metrics used to assess your site's progress over time.
However, deciding what these metrics should be isn’t always easy. A good starting point is the company’s overall strategy. Most organizations have a plan that outlines the broad goals they want to achieve. bulgaria whatsapp number data This could be increasing revenue, reducing costs, or increasing market share.
If you have these broad organizational goals, try to identify how a high-performing website could help you achieve them. This could result in more leads, fewer support requests, or more social media shares.
Finally, turn these criteria into something measurable. For example, the number of leads can be measured by the number of contacts received through forms on the website. And cutting an ineffective advertising budget can lead to fewer people calling the company, but increase conversion rates.