#2: Build an Audience and Passive Income Streams
Posted: Mon Jan 20, 2025 10:07 am
Ultimately, passive income provides crucial stability and optionality. Genie weathered the storms that threatened to destroy her business, but this time she did it not once, but twice. Leaders of any organization kazakhstan b2b leads should think of passive income as both a safety net and a springboard.
Genie believes that passive income potential relies heavily on audience building. She emphasized that people invest in themselves during times of economic uncertainty or career transition. Economic instability may therefore in turn drive demand for coaching, courses and other expert-led development opportunities.
"The great thing about passive income is, especially in hard times, people invest in themselves because they have time. They have time to learn. They have time to develop professionally," Guiney said. “So when you have the opportunity to give them time for professional development, they’re going to spend the money.”
Gini has built its audience through multiple channels, especially email. She noted that at a time when information flows are crowded and algorithmic preferences waver, email newsletters have become a more powerful source of leads than social media.
Content also plays a vital role, with Gini strategically packaging IP assets such as PESO into a variety of self-service and high-touch formats. These include:
Genie believes that passive income potential relies heavily on audience building. She emphasized that people invest in themselves during times of economic uncertainty or career transition. Economic instability may therefore in turn drive demand for coaching, courses and other expert-led development opportunities.
"The great thing about passive income is, especially in hard times, people invest in themselves because they have time. They have time to learn. They have time to develop professionally," Guiney said. “So when you have the opportunity to give them time for professional development, they’re going to spend the money.”
Gini has built its audience through multiple channels, especially email. She noted that at a time when information flows are crowded and algorithmic preferences waver, email newsletters have become a more powerful source of leads than social media.
Content also plays a vital role, with Gini strategically packaging IP assets such as PESO into a variety of self-service and high-touch formats. These include: