Social networks: the challenge of retaining attention
Posted: Mon Jan 20, 2025 10:39 am
With only a third of users saying that social media ads capture their attention, innovation will be key. Brands will need to focus on quality and consistency of engagement to stand out.
Strategies:
Prioritize creative and interactive content.
Use analytics to understand what really engages your audience.
Explore new formats, such as live streaming, which continue to gain traction.
Live streaming and social commerce
Social Selling, a direct sales practice on social media, continues albania whatsapp data to evolve, expanding from individual interactions to mass strategies. Today, brands use channels such as Instagram and WhatsApp to create content that encourages private conversations, increasing the chances of conversion. Tools such as product catalogs, chatbots and live commerce strengthen this approach, which is already the third most effective sales channel. Direct interaction between companies and consumers makes the shopping experience more personalized and efficient, consolidating Social Selling as a strong trend for 2025.
Furthermore, live streaming is a global trend, especially in China, where it is expected to represent 20% of total retail by 2026. In Brazil, there is great potential for growth in this format, especially in fast-moving consumer goods sectors.
How to explore the format?
Use live streams to engage your audience and increase sales.
Create dynamic and interactive experiences to attract different consumer profiles.
Facing population decline
With population growth slowing globally, gaining market share will be a strategic challenge. This requires brands with good branding that are easily remembered and an effort to capture the attention of diverse audiences. In other words: in a future with fewer people and fewer buyers, the big challenge will be to gain market share.
To ensure market presence, innovation will be essential not only within your niche, but also outside of it. One example is the Fini brand, which realized that its appeal went beyond sweets. The company had the potential to take its vibrant colors, textures and flavors to new categories, which resulted in product collaborations such as lip balms and footwear.
Tips for adapting:
Invest in brand awareness strategies, that is, to increase brand awareness and make your company known.
Identify underexplored niches and new market opportunities.
Creator Communities and Partnerships
Content creators are still needed to strengthen brands. When aligned with consistent strategies, they can directly influence consumer perceptions and behavior. This also applies to working in creator communities, whether about sports, beauty, or other topics. These groups have a lot of power to predispose more people to a brand. This means that creators can act as a bridge to establish trust with consumers.
Bet on:
Genuine collaborations with creators who share your brand values.
Amplification of campaigns across multiple channels, reinforcing the main message.
Why plan now for 2025?
Marketing in 2025 will be defined by innovation, personalization, and accountability. Marketers and brands that anticipate these changes and incorporate these trends into their strategic planning will be best positioned to thrive.
Strategies:
Prioritize creative and interactive content.
Use analytics to understand what really engages your audience.
Explore new formats, such as live streaming, which continue to gain traction.
Live streaming and social commerce
Social Selling, a direct sales practice on social media, continues albania whatsapp data to evolve, expanding from individual interactions to mass strategies. Today, brands use channels such as Instagram and WhatsApp to create content that encourages private conversations, increasing the chances of conversion. Tools such as product catalogs, chatbots and live commerce strengthen this approach, which is already the third most effective sales channel. Direct interaction between companies and consumers makes the shopping experience more personalized and efficient, consolidating Social Selling as a strong trend for 2025.
Furthermore, live streaming is a global trend, especially in China, where it is expected to represent 20% of total retail by 2026. In Brazil, there is great potential for growth in this format, especially in fast-moving consumer goods sectors.
How to explore the format?
Use live streams to engage your audience and increase sales.
Create dynamic and interactive experiences to attract different consumer profiles.
Facing population decline
With population growth slowing globally, gaining market share will be a strategic challenge. This requires brands with good branding that are easily remembered and an effort to capture the attention of diverse audiences. In other words: in a future with fewer people and fewer buyers, the big challenge will be to gain market share.
To ensure market presence, innovation will be essential not only within your niche, but also outside of it. One example is the Fini brand, which realized that its appeal went beyond sweets. The company had the potential to take its vibrant colors, textures and flavors to new categories, which resulted in product collaborations such as lip balms and footwear.
Tips for adapting:
Invest in brand awareness strategies, that is, to increase brand awareness and make your company known.
Identify underexplored niches and new market opportunities.
Creator Communities and Partnerships
Content creators are still needed to strengthen brands. When aligned with consistent strategies, they can directly influence consumer perceptions and behavior. This also applies to working in creator communities, whether about sports, beauty, or other topics. These groups have a lot of power to predispose more people to a brand. This means that creators can act as a bridge to establish trust with consumers.
Bet on:
Genuine collaborations with creators who share your brand values.
Amplification of campaigns across multiple channels, reinforcing the main message.
Why plan now for 2025?
Marketing in 2025 will be defined by innovation, personalization, and accountability. Marketers and brands that anticipate these changes and incorporate these trends into their strategic planning will be best positioned to thrive.