For example, beauty brands can use LINE Ledui
Posted: Mon Jan 20, 2025 10:52 am
Each of LINE's products is a tool that can accumulate and utilize data . Taking the official account as an example, it is a platform for interactive communication between brands and consumers. Whether it is the actions of friends reading and clicking messages, or the channels for conducting one-on-one consultations and joining friends, etc., every time in the official account Interactions are all opportunities to collect data to strengthen the brand database. LSP promotions include the popular LINE POINTS Ad and LINE Ledui, which quickly attract a large number of consumers to participate in the event by providing point incentives, lottery draws, trial package collection and other interactive methods.
After these interactive data are accumulated, this group of "promotion-sensitive people" is circled. Brand owners can use this to grasp high-value data such as users' preferences, purchasing behaviors, award-winning records, and redemption records, and then use corresponding messages to continue accurate communication. To find people who have gone to egypt mobile phone number list offline counters to actually redeem trial packages. If there are subsequent promotional activities, they can remarket to this group of potential customers through official accounts or LAP ads. Finally, there is the LAP platform, which has the advantage of reaching 21 million users in the LINE ecosystem, and uses the rich services in the LINE family to accumulate and summarize users’ interests and behavior data.
Such as the type of official account the user has tracked, and the user’s shopping experience in LINE Behavior and other data, these unique internal data have been transformed into more than 100 advertising locking conditions for advertisers to choose to deliver to more precise audiences. 3. Go beyond online and continue to accumulate offline behavioral data Not only online behavior, LINE can also help brand owners accumulate offline data . For example, make good use of LINE Beacon and connect with mobile phone Bluetooth signals to create a marketing home within a radius of 50 meters to understand customer behavior in offline stores.
After these interactive data are accumulated, this group of "promotion-sensitive people" is circled. Brand owners can use this to grasp high-value data such as users' preferences, purchasing behaviors, award-winning records, and redemption records, and then use corresponding messages to continue accurate communication. To find people who have gone to egypt mobile phone number list offline counters to actually redeem trial packages. If there are subsequent promotional activities, they can remarket to this group of potential customers through official accounts or LAP ads. Finally, there is the LAP platform, which has the advantage of reaching 21 million users in the LINE ecosystem, and uses the rich services in the LINE family to accumulate and summarize users’ interests and behavior data.
Such as the type of official account the user has tracked, and the user’s shopping experience in LINE Behavior and other data, these unique internal data have been transformed into more than 100 advertising locking conditions for advertisers to choose to deliver to more precise audiences. 3. Go beyond online and continue to accumulate offline behavioral data Not only online behavior, LINE can also help brand owners accumulate offline data . For example, make good use of LINE Beacon and connect with mobile phone Bluetooth signals to create a marketing home within a radius of 50 meters to understand customer behavior in offline stores.