The difference between a home page and a landing page
Posted: Mon Jan 20, 2025 11:06 am
Consider the following diagram, which shows a home page and a landing page. The orange areas in each diagram represent the links on the page. As you can see, the home page (on the left) has 43 links, while the landing page (on the right) only has 1.
Landing Site
Home page (left) and landing page (right)
Having fewer links on a landing page has been proven to increase conversion rates when it comes to paid advertising because there are fewer distractions. That's why savvy paid advertising peru whatsapp number data marketers always use a separate landing page as the destination for their advertising traffic.
Different types of landing pages.
There are two main types of landing page structures: Lead generation landing pages (sometimes called lead pages ) use a web form as a call to action to collect prospects' data, such as names and email addresses. This is the primary type of landing page used for B2B marketing.
Click-to-click landing pages are typically used for e-commerce and feature a simple button as a call to action.
The diagrams below show the difference between a conversion-driven landing page and a click-through landing page .
Landing Page Examples
Left: Lead Landing Page
Right: Landing page with click to target
Landing Site
Home page (left) and landing page (right)
Having fewer links on a landing page has been proven to increase conversion rates when it comes to paid advertising because there are fewer distractions. That's why savvy paid advertising peru whatsapp number data marketers always use a separate landing page as the destination for their advertising traffic.
Different types of landing pages.
There are two main types of landing page structures: Lead generation landing pages (sometimes called lead pages ) use a web form as a call to action to collect prospects' data, such as names and email addresses. This is the primary type of landing page used for B2B marketing.
Click-to-click landing pages are typically used for e-commerce and feature a simple button as a call to action.
The diagrams below show the difference between a conversion-driven landing page and a click-through landing page .
Landing Page Examples
Left: Lead Landing Page
Right: Landing page with click to target