Branding Publishing: the evolution of Branded Content
Posted: Mon Jan 20, 2025 11:28 am
In branded content, brands publish content on third-party platforms, such as social networks, TV channels and streaming platforms.
In brand publishing, companies build their audience and are the communication vehicle themselves, publishing on various topics in their industry. In other words, instead of paying to publish content, the brand uses its YouTube channel, website, social media profile, etc.
A prime example of brand publishing is the Red Bull website , which talks about Mountain Biking, Football, Surfing, Games, Rally and much more.
Another success story is the website Beleza Extraordinária , fast food email list by L'Oréal, which has been producing content about hair for five years, receiving more than three million monthly visits.
Finally, an example on YouTube is the Leroy Merlin channel, Casa da Verdade , which has more than 450 thousand subscribers, with content on construction, renovation and decoration.
Did you like the article? Then read our full post on Inbound Marketing and find out how to apply this innovative strategy to achieve amazing results in your company!
In brand publishing, companies build their audience and are the communication vehicle themselves, publishing on various topics in their industry. In other words, instead of paying to publish content, the brand uses its YouTube channel, website, social media profile, etc.
A prime example of brand publishing is the Red Bull website , which talks about Mountain Biking, Football, Surfing, Games, Rally and much more.
Another success story is the website Beleza Extraordinária , fast food email list by L'Oréal, which has been producing content about hair for five years, receiving more than three million monthly visits.
Finally, an example on YouTube is the Leroy Merlin channel, Casa da Verdade , which has more than 450 thousand subscribers, with content on construction, renovation and decoration.
Did you like the article? Then read our full post on Inbound Marketing and find out how to apply this innovative strategy to achieve amazing results in your company!