"Previously, the reasons for growth were the emergence

[tanjimajuha20]

"The desire to take a walk, go into a store, talk to sellers and other customers is part of human nature. To preserve this, we opened franchises offline. Yes, there is a flow of buyers from offline sales to e-commerce, but people will continue to go to stores. I find it difficult to answer exactly what the ratio will be, but it seems to me that it is 50 to 50," said Andrey Makeev.

Alexander Khokhlov, IT latvia whatsapp resourceDirector of Natura Siberica LLC, reported that over the past five years, all companies involved in cosmetics have noted an increase in e-com sales by tens of percent compared to the results of the previous year. In his opinion, there is still a growth prospect, but what this growth is due to is a completely different question.

of new customers or a revision of the behavior model in relation to old categories, but now growth is being achieved due to an increase in the average bill, and this means that prices are rising," noted Alexander Khokhlov.

He noted that sales of Natura Siberica products are growing primarily through marketplaces.

"20 years ago, everyone was telling businesses: "Go to e-com, there you can save on stores, warehouses, offices." But now the situation has changed, and e-com has become very expensive for businesses, and there are two options for what will happen next. When costs become too high, they can be reduced by a technological breakthrough, which does not exist yet, and no one can say whether it will happen at all. Either the market will be monopolized, from which marketplaces will benefit, or the level of customer service will gradually decrease. Perhaps the story of "buy now, deliver now" will not last long," concluded Alexander Khokhlov.