5 design tips to position your brand in the market
Posted: Mon Jan 20, 2025 11:45 am
According to a study conducted by Google this year, 64% of Brazilians are not loyal to specific brands. This data may seem negative at first, but it is an opportunity for businesses to create stronger ties with their customers. Thus, brand positioning is the main calling card for the market to get to know a company, considering that this action can connect it to customers, having a significant impact on revenue.
In this sense, design is one of the key areas in creating and consolidating a business's identity and, consequently, shapes the public's perception of it. One example of how design plays a fundamental role in brands can be seen in the new Johnson & Johnson logo, which, after 135 years, abandoned the traditional cursive style of writing in September of this year. In a statement, the company stated that the new modern identity “conveys a sense of the unexpected and humanity”.
Itaú Unibanco recently underwent a rebranding that was finland whatsapp data talked about on major social networks. Orange, which had been part of the brand's branding since the 1990s, became the main color of the new logo, which aims to condense the brand's evolution through a quick visual connection.
To help companies that want to invest in brand positioning, Vanessa Queiroz, Director of ABEDESIGN and founding partner of Estúdio Colletivo, an independent and multidisciplinary design and communication office, lists the five main advantages that positioning work brings to a brand.
Consistency and frequency
Once a brand’s visual identity has been created, it needs to be maintained over time to establish a lasting connection with consumers. Therefore, it is important that the logo, color palette and other elements synonymous with the brand are well defined and used repeatedly in communication and at all points of contact with customers, in order to strengthen perception and familiarity. This contributes to a solid and lasting brand presence.
Humanize the brand
In a digitalized world, humanizing a brand is a valuable strategy for strengthening the bond between a company and its audience. To do this, using original photographs, illustrations, and other content that tells stories that convey the business's key messages are great ways to establish a genuine connection with the audience.
Packaging
If your business offers a product on the market, whatever it may be, think about interesting packaging, in addition to its purpose of protecting the item sold. The point here is that the packaging will often be the first impression the customer has of your business. Therefore, it is essential that it has a design that is aligned with the visual identity, communicates the company's values, differentiates the product from competitors and, also, has a functional use, whether for ease of handling or even storage.
User Experience
Design has applications beyond the visual aspect. One of them is optimizing the usability of websites, apps and other digital media, considering that time spent in front of screens is increasing. Therefore, the user experience in a given digital media must be well thought out, with intuitive and agile navigation, in order to win over and retain customers.
In this sense, design is one of the key areas in creating and consolidating a business's identity and, consequently, shapes the public's perception of it. One example of how design plays a fundamental role in brands can be seen in the new Johnson & Johnson logo, which, after 135 years, abandoned the traditional cursive style of writing in September of this year. In a statement, the company stated that the new modern identity “conveys a sense of the unexpected and humanity”.
Itaú Unibanco recently underwent a rebranding that was finland whatsapp data talked about on major social networks. Orange, which had been part of the brand's branding since the 1990s, became the main color of the new logo, which aims to condense the brand's evolution through a quick visual connection.
To help companies that want to invest in brand positioning, Vanessa Queiroz, Director of ABEDESIGN and founding partner of Estúdio Colletivo, an independent and multidisciplinary design and communication office, lists the five main advantages that positioning work brings to a brand.
Consistency and frequency
Once a brand’s visual identity has been created, it needs to be maintained over time to establish a lasting connection with consumers. Therefore, it is important that the logo, color palette and other elements synonymous with the brand are well defined and used repeatedly in communication and at all points of contact with customers, in order to strengthen perception and familiarity. This contributes to a solid and lasting brand presence.
Humanize the brand
In a digitalized world, humanizing a brand is a valuable strategy for strengthening the bond between a company and its audience. To do this, using original photographs, illustrations, and other content that tells stories that convey the business's key messages are great ways to establish a genuine connection with the audience.
Packaging
If your business offers a product on the market, whatever it may be, think about interesting packaging, in addition to its purpose of protecting the item sold. The point here is that the packaging will often be the first impression the customer has of your business. Therefore, it is essential that it has a design that is aligned with the visual identity, communicates the company's values, differentiates the product from competitors and, also, has a functional use, whether for ease of handling or even storage.
User Experience
Design has applications beyond the visual aspect. One of them is optimizing the usability of websites, apps and other digital media, considering that time spent in front of screens is increasing. Therefore, the user experience in a given digital media must be well thought out, with intuitive and agile navigation, in order to win over and retain customers.