What is the best CRM for Dubai businesses in 2022?
Today, Customer Relationship Management (or CRM as it's more commonly known today) platforms have become the most sought-after technology in the business and marketing world as this advanced software aligns both sales and marketing effortlessly in a single place.
With a strong CRM, businesses are able to expand their marketing reach, reach their target audience, acquire quality leads and make more sales. This kind of advanced technology is vital for any business wanting to grow and thrive, especially as we head into the new normal.
So, how does CRM software work and how can it benefit Dubai businesses in 2022?
What is Customer Relationship Management Software ?
A Customer Relationship germany email list Management (CRM) system is a combination of processes, strategies and technologies that businesses use to manage, measure and analyze their prospective and current customer interactions and data throughout the buyer and customer lifecycle. The goal of this software is to improve marketing, nurture potential and current customer relationships, and drive sales growth.
A strong CRM compiles in-depth customer data from a variety of channels, or points of contact, between the lead/customer and the business. A powerful CRM can compile this lead information from various touch points including a company’s website, live chat, email, marketing materials, social networks and telephonic conversations.
The Benefits of a strong CRM for Dubai businesses in 2022:
Data Collection: A strong CRM compiles and stores in-depth customer data from a variety of channels, or points of contact, between the lead/customer and a business. A powerful CRM can compile this lead information from a variety of touch points including a company’s website, live chat, email, marketing materials, social networks and telephonic conversations.
Understanding the Buying Cycle: Having in depth customer information such as data regarding past purchases and online interactions, helps customer support representatives provide greater service, and helps the sales team understand buyer intent.
Marketing and Sales Alignment: A CRM is also able to launch and analyze marketing campaigns, and provide greater insight into audience behaviour and trends through reporting features. This helps marketing and sales teams better understand what the audience is looking for, what is working and what messaging best suits a specific lead.