Gain greater visibility
Posted: Mon Jan 20, 2025 12:17 pm
By centralizing all your distributors on a single platform , you will have a better understanding of the mechanisms involved in the delivery of packages . Which carriers meet their delivery times? For what types of products? Can you identify the pitfalls that lengthen delivery times? At what stages?
Additionally, you can see correlations between transportation-related events (delays, damaged packages, etc.) and customer satisfaction .
This way, you can make better strategic decisions , such as italy whatsapp data choosing transport companies based on their performance or delivery options that do not discourage your visitors: 50% of them abandon their shopping cart when it does not suit them (Toluna study). But also set up relevant marketing campaigns , based on the observed behaviour.
5. Increase your productivity
Automated communication solutions make it easy to manage marketing campaigns based on pre-defined scenarios . For example, promotional offers when packages arrive late.
They require very little technical knowledge and do not require an entire team to ensure their proper functioning. One person trained in this type of platform is enough.
You send personalized messages across multiple channels, at the right time, with relevant information and suggestions.
The other advantage is that your after-sales team spends less time dealing with customer queries about delivery. You will also reduce the costs of hiring additional staff.
Conclusion
E-tailers have realized that they can generate additional sales and improve their customer relationships and brand image by taking control of package tracking communications .
This approach allows them to improve the customer experience by proactively responding to their expectations . To achieve these goals, e-merchants use marketing automation tools , specifically designed to automatically send personalized messages .
Additionally, you can see correlations between transportation-related events (delays, damaged packages, etc.) and customer satisfaction .
This way, you can make better strategic decisions , such as italy whatsapp data choosing transport companies based on their performance or delivery options that do not discourage your visitors: 50% of them abandon their shopping cart when it does not suit them (Toluna study). But also set up relevant marketing campaigns , based on the observed behaviour.
5. Increase your productivity
Automated communication solutions make it easy to manage marketing campaigns based on pre-defined scenarios . For example, promotional offers when packages arrive late.
They require very little technical knowledge and do not require an entire team to ensure their proper functioning. One person trained in this type of platform is enough.
You send personalized messages across multiple channels, at the right time, with relevant information and suggestions.
The other advantage is that your after-sales team spends less time dealing with customer queries about delivery. You will also reduce the costs of hiring additional staff.
Conclusion
E-tailers have realized that they can generate additional sales and improve their customer relationships and brand image by taking control of package tracking communications .
This approach allows them to improve the customer experience by proactively responding to their expectations . To achieve these goals, e-merchants use marketing automation tools , specifically designed to automatically send personalized messages .