#2: Instagram Collaboration
Posted: Mon Jan 20, 2025 12:33 pm
The following @smartsweets post is in cuba b2b leads partnership with @noshballs.to . The post included a co-branded giveaway, allowing the two brands to cross-promote, grow their audience and increase brand awareness. Because the post uses the Instagram collaboration hashtag, it will appear in both brands’ feeds and potentially reach both brands’ audiences at the same time.
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instagram-partner advertising-co-branded gifts-cooperation-3
Below, a promo from @mindandsoil tagged @westcoastseeds using collaboration tools to create an educational video sharing tips for pruning basil. While the campaign didn’t directly mention the brand partners and didn’t have a CTA for either account, it managed to generate significant reach for both brands—more than 6 million views combined.
Ready to supercharge your marketing strategy?
social media marketing world
When you attend Social Media Marketing World, you'll receive professional training from your friends at Social Media Examiner and an unparalleled conference experience.
Expand your reach, dramatically increase your engagement, and increase your sales. Be the marketing hero your company or clients need!
Get details
instagram-partner advertising-co-branded gifts-cooperation-3
Below, a promo from @mindandsoil tagged @westcoastseeds using collaboration tools to create an educational video sharing tips for pruning basil. While the campaign didn’t directly mention the brand partners and didn’t have a CTA for either account, it managed to generate significant reach for both brands—more than 6 million views combined.