So how do you engage on LinkedIn from now on?
Posted: Mon Jan 20, 2025 6:49 am
Improving search results seems to be becoming a priority for different channels. In fact, it hasn’t even been a week since I talked here about how Google updated its algorithm to prioritize quality content in the SERPs.
And LinkedIn is also making moves in this direction. And, like Google, quality content on the professional platform goes far beyond answering queries in a post. We need to think about how to give the public what they really want.
LinkedIn search and user engagement increased by 35% in 2020. People are looking for high-quality content and productive conversations.
So what are the changes on LinkedIn? How will it affect us, the marketers and brands that create content on the platform?
I'll dive into that. Read on!
Follow us on the Rock Content LinkedIn page
Before and after LinkedIn post search
Until this week, the search journey on LinkedIn began sweden consumer mobile number list in the search bar, where you combined a series of results.
Now the results are simpler. Prioritization of content and articles, considering aspects of relevance and diversity . Let's see:
The update is already yielding positive results. According to LinkedIn's blog post, the initiative has led to an increase in user satisfaction, reflected in a 20% increase in the rate of positive comments.
To provide users with the best experience, LinkedIn is considering the following criteria:
As I said at the beginning, LinkedIn is much more than just a place to look for jobs, and it's time for brands and companies to understand this once and for all.
People are trying to make genuine professional connections and stay up to date with their market.
And LinkedIn is also making moves in this direction. And, like Google, quality content on the professional platform goes far beyond answering queries in a post. We need to think about how to give the public what they really want.
LinkedIn search and user engagement increased by 35% in 2020. People are looking for high-quality content and productive conversations.
So what are the changes on LinkedIn? How will it affect us, the marketers and brands that create content on the platform?
I'll dive into that. Read on!
Follow us on the Rock Content LinkedIn page
Before and after LinkedIn post search
Until this week, the search journey on LinkedIn began sweden consumer mobile number list in the search bar, where you combined a series of results.
Now the results are simpler. Prioritization of content and articles, considering aspects of relevance and diversity . Let's see:
The update is already yielding positive results. According to LinkedIn's blog post, the initiative has led to an increase in user satisfaction, reflected in a 20% increase in the rate of positive comments.
To provide users with the best experience, LinkedIn is considering the following criteria:
As I said at the beginning, LinkedIn is much more than just a place to look for jobs, and it's time for brands and companies to understand this once and for all.
People are trying to make genuine professional connections and stay up to date with their market.